“I quit a very good paying job and started the company with zero investment and very little cash to live on. I knew I needed to carefully spend my limited marketing budget. At the Rapid Implementation Workshop, I received concrete marketing plans that can be executed even by a small company like mine. Robin Robins taught me that I can develop a roadmap for marketing, and I now understand that I just need to implement SOMETHING. I also learned that I should not be worried about failing. The most important thing I learned is that marketing is not an independent function of my company. It is the strategy for running the company.”