“Today We Are In A Much Better Place For GROWTH And SCALE Than We’ve Ever Been Before”
“Of all of Robin’s marketing, the Aspirin Campaign has been one of our best-executed campaigns. With a newly scrubbed list, we generated eight leads, four appointments, one closed deal and one pending contract. From our online marketing, which includes Google AdWords, search engine optimization and LinkedIn prospecting, we’ve sat 10 appointments, from which we closed three deals!
We are now in a much better place for growth and scale than we have ever been before. Since attending Robin’s workshop and focusing more time on executing, we’ve hit our monthly recurring revenue goals that we were just NEVER hitting before. Our old target was typically $4,000 to $5,000 in additional MRR. Wanting to challenge our results, we shot for $7,500 in MRR and were able to achieve this!”
“Almost From Scratch, We Built A Marketing Foundation That Added $14,631 In Monthly Recurring Revenue In Just 90 Days”
“Robin’s 90-Day Challenge has represented a SIGNIFICANT period of growth and learning regarding sales and marketing. This is because our FIRST true organized marketing effort began with the start of the Technology Marketing Toolkit Rapid Implementation Workshop.
By implementing client-focused campaigns, prospect-focused campaigns and drip marketing in this 90-day period, we added $14,631.67 in monthly recurring revenue as well as $105,267.18 in project and hardware sales!
Going through Robin’s workshop and the 90 days that followed was an incredible opportunity for M3 Networks to develop our marketing efforts almost from scratch. We are incredibly grateful for this opportunity, and we are excited to take these tools and build upon them going forward!”
“Even After Following Robin’s Marketing For 4 Years, Attending Her Workshop Helped Us Close $205,776 In New Projects Plus Land Our Biggest Client Ever!”
“While we have been actively implementing Robin’s marketing for four years now, we recently attended her Rapid Implementation Workshop to discover NEW strategies that lead to even MORE sales and recurring revenue. During the 12 weeks following the training, we’ve closed $205,776 in new projects and have $135,547 out in proposals!
After improving our unique selling proposition by adding meaningful specifics that separate Computerease from our competitors, we should soon be closing a contract with a total value of $417,000 over 36 months! Who knew a simple USP could help us land our BIGGEST CLIENT ever?!”
“Once My Mindset And Confidence Transformed, I Saw IMMEDIATE Results, Including DOUBLING My Monthly Recurring Revenue!”
“By going through Robin’s Rapid Implementation Workshop, shifting my mindset and improving my confidence, I started seeing results IMMEDIATELY. By implementing monthly newsletters, monthly webinars, weekly TechTips e-mails and weekly direct mail campaigns during the 90 days following the workshop, my monthly recurring revenue more than DOUBLED – from $7,000 to over $15,000! Plus, we added $37,867 in new client project work!
Ladies and gentlemen, you cannot put a price on how much this opportunity has improved my life. I’m not only a better business owner today, I’m also a better father and husband. For that alone, I will be forever grateful. While at the workshop, I closed a deal. While at Robin’s DC Roadshow, I closed a deal. Robin and the Technology Marketing Toolkit team have the secret sauce.”
“We Keep Attending Robin’s Workshops Because We KEEP GETTING RESULTS!”
“My husband/business partner and I have attended several of Robin’s Rapid Implementation Workshops. Why? Because each time we go through this program, we learn even more about business and marketing and we grow as a company.
During the 12 weeks following this most recent workshop, we conducted multiple quarterly business reviews. One resulted in a client project for $1,511. Another one was a six-system upgrade for $16,142. And for another client, we upgraded two systems worth $2,860!
We also received two referrals from this workshop experience. One referral brought in $714 for a new computer. And the other referral was an office-move project valued at $2,960 as well as a data backup project for $496 and $158 in monthly recurring revenue. This client also purchased a new computer and setup for $2,124! That’s a total of $26,807 in project work plus $158 in new MRR in just 90 days! Thank you, Robin and Technology Marketing Toolkit, for letting us be a part of your workshop.”
“’Either This Chick Has Brainwashed Everyone Or Her Stuff WORKS!’ I’m Choosing The Latter Since Just 2 Of Robin’s Campaigns Added $46,118 In Sales!”
“After watching Robin’s videos and reading through tons of testimonials, I thought, ‘Either this chick has brainwashed everyone…or this stuff WORKS!’ The very first of Robin’s campaigns that we sent out resulted in $13,718.56 in sales! For our next campaign success, we provided dark-web scans and monitoring for five clients for a total contract value of $32,400! Plus, we received 18 wonderful testimonials, created a new website that directly targets our niche, sent out newsletters, established a quarterly marketing plan and we are now finalizing our referral campaign. We are certain that the Technology Marketing Toolkit will generate massive growth for our company and put ITG at the forefront of IT in central Virginia!”
“INSTANT RESULTS From Robin’s Workshop! In The 25 Years Since I Started My Business, Our Monthly Recurring Revenue Is At An All-Time High!”
“In the 90-day period of the Rapid Implementation Program, Natural Networks increased our net new MRR by $12,369.46 by adding EIGHT new clients and upselling nine existing clients. Our total project revenue in these 90 days was $60,850, and we added $114,230 in hardware and software sales, plus we have a few potential clients in the pipeline. Our MRR is higher than it has ever been in the 25 years I have been in business! It’s invaluable to any business owner because it’s cost-effective, time-saving and has been proven time and again to absolutely WORK!”
“While At Robin’s 2-Day Workshop, We Sent A Few E-mails That Turned Into 13 Appointments, $7,966 In New Monthly Recurring Revenue And $62,796 In Projects!”
“Robin’s Rapid Implementation Workshop was a complete whirlwind of activity. We learned a lot and made great connections with other IT business owners. The best part? While at the two-day workshop, we sent a simple e-mail to 70 of our clients, which turned into 13 appointments and $7,966 in increased monthly recurring revenue with an additional $62,796 in projects!”
“Teaming Up With Robin Is The Best Business Decision We’ve Made – In Just 90 Days, We Added $3,409 In MRR And $42,411 In Project Revenue!”
“I feel that joining Accelerators Club, adding Infusionsoft and attending the Rapid Implementation Workshop are the best business decisions we have made. During the 90 days of Robin’s Rapid Implementation Program, we grew our monthly recurring revenue from $28,156 to $31,565 and had a large project that brought in $42,411 in revenue. We are in a much better place today than we were any day before because we are armed with the tools, processes and support we need to reach our goals!”
“My Wife Wasn’t Quite Onboard Robin’s Marketing Train – ‘Why Are You Wasting Money On This Gimmicky Crap?’ That Is, Until I Grew My Business By 50% In One Year”
“My lovely wife expressed a little concern when I signed up for Robin’s Toolkit: ‘Why are you wasting money on that crap? You need to get more clients, not waste your time and money on gimmicky stuff like that!’ Still, I persisted despite my wife’s objections because I knew the only person who could make me successful was myself, and to accomplish that I needed to create a marketing and sales engine.
I started this journey as a one-man IT shop. To keep up with the new projects and clients, I now have a part-time tech who will soon become full-time. As of August of this year, I have already made more revenue than I did ALL of last year! And there is still Q4 to come! I expect to close this year with a 50% increase in revenue. Now my wife realizes how Robin’s proven sales and marketing strategies can transform a one-man IT shop into a successful MSP!”
“Robin Changed Our Mindset Toward Marketing, Resulting In 2 New Clients, 5 New Hires And $73,359 In Monthly Recurring Revenue – All In 90 Days!”
“After implementing Robin’s marketing, in just three months we have added $73,359 in new monthly recurring revenue and $281,807 in new project revenue! We’ve received 11 new inbound leads, sat 10 appointments and onboarded two new clients! To keep up with expected growth, in the past 90 days we hired a Director of Sales and Marketing, three engineers and a dispatcher.”
“My Boss Now Calls Me Their Marketing Maestro! By Following Robin’s Strategies, We Added $15,385 In Revenue In Just 12 Weeks!”
“We ran one direct mail campaign so far which resulted in four solid leads and one new client that generated $5,385 in revenue and $217 in monthly recurring revenue. Using Robin’s strategies, we also formed a JV partnership that generated over $10,000 in revenue in VoIP opportunities. Plus, through cross-sell opportunities, we have quotes expected to close for $1,320 in MRR and $5,466 in MRR. So far, the Toolkit and Rapid Implementation Program have made this new employee with NO applicable experience look like a marketing and sales guru to my boss and co-workers. They now call me their Marketing Maestro.”
“Not Only Did We Grow As A Company, We Grew As Individuals”
“Everyone at Kincaid is ecstatic with our decision to join the Robin Robins team. The motivation and energy we continue to gain from this team, as well as the tactics for goal setting, have helped us grow not only as a company, but also as individuals. The community we gained from the workshop, the peers we met at Robin’s shows and, most of all, the Accountability Group that is part of the Producers Club have all left a lasting impression on us!”
“Could We Afford Robin’s Accelerators Club? Her Team Showed Me How To Easily Convert A Break-Fix Client To $2,700 A Month In Recurring Revenue – Now I’m A MEMBER!”
“At Robin’s Cyber Security Roadshow, one of her teammates asked if I wanted to join Accelerators Club. I told her “Yes,” but needed to first make a sale before I could afford it. She told me exactly how to convert a loyal break-fix client into a managed services client. I followed her instructions and scored $2,700 in monthly recurring revenue. That MORE than paid for Accelerators! In just 90 days following Robin’s Rapid Implementation Workshop, we performed six HIPAA reports for clients at $1,500 each, added 203 managed antivirus clients and one managed services client at $2,700 a month. We have one additional managed services client for $2,700 we expect to add any day now.”
“I Accomplished MORE Than I Ever Imagined FASTER Than I Imagined, Including $13,000 From A Current Client And $24,016 From A New Client!”
“Robin’s Boot Camp and Rapid Implementation Workshop became a turning point in my mindset about how to finally start marketing my business. During the workshop, I scheduled quarterly business review appointments right there in class, which led to $13,000 in project work! After learning how to more effectively close sales, I closed $24,016.14 with a new client! We have accomplished more than I could have ever imagined in such a short time.”
“Our FIRST 2 Marketing Campaigns Generated 4 Appointments, $1,000 In Monthly Recurring Revenue And $10,000 In MRR In The Sales Pipeline!”
“In the 90 days that followed Robin’s marketing training, we have been very active with our marketing. First, we scrubbed our list to generate 500 very qualified contacts. Next, we sent Robin’s Bad Date letter to architects and engineers and generated nine new leads and two appointments for $10K in potential MRR in the pipeline. Next, we mailed the campaign to 252 CPA firms and received eight leads, two appointments and one new client at $1,000 in MRR and $500 potential MRR!”
“EVERYTHING We Put Into Play Has Garnered MEASURABLE Results – And We’re Just Getting Started!”
“From Robin’s 9-Word E-mail, we proposed an all-you-can-eat managed plan and WON that deal for $4,500 MRR and a $1,500 setup fee! We ran a cross-sell campaign for VoIP resulting in $1,315 in monthly recurring revenue and we are about to close another deal estimated at $4,000 in MRR. We scheduled and performed quarterly business reviews, which added $2,699 in MRR and $500 in setup fees! Plus, we scored an additional $300 MRR from one client and $159 from another client. So far, EVERYTHING we have put into play has garnered results of some MEASURABLE quantity. If these results don’t make someone a believer in this process, I’m not sure what will.”
“Robin Showed Us How To Increase Our Price Per Client – That ONE Action Added $4,875 In MRR!”
“It was no secret that our clients enjoyed rock-bottom pricing from us for years. That became our first order of business after attending Robin’s Rapid Implementation Workshop. Our plan was to meet with each client, show them how their credentials could be compromised and offer to upgrade their security. They gained more peace of mind, and we gained more revenue per month. It WORKED! We added $4,875 in monthly recurring revenue! Each client we spoke to also signed a three-year contract valued at $180,000. Our total MRR went from $12,350 to $17,225!”
“Robin’s Toolkit Has Been My Company’s Defining Moment – There’s Simply Nothing Else On The Market Remotely Comparable For IT Professionals. Period.”
“In just three short months, our team reformulated our marketing strategy and aligned our approach to the core principles from Robin’s Toolkit. When I reviewed our financial results at year’s end, we saw a dramatic increase as a result of our services offering. We have increased the average revenue of our clients from $46 to $52 per month, adding up to $104,400 per year in incremental revenue! The Toolkit is a viable marketing blueprint for selling just about any technology service. There is simply NOTHING ELSE on the market that even remotely compares for technology professionals.”
“Thanks To Implementing Robin’s Sales Process And Marketing Automation, We Are Having Our BIGGEST QUARTER In 15 Years!”
“In the 12 weeks of the Rapid Implementation Workshop, we landed two new clients as a result of implementing Robin’s marketing strategies. One of these clients is expected to become our SECOND-LARGEST client! In addition to bringing on new clients, we used Robin’s e-mail templates to cross-sell three existing clients. Each of these clients purchased a $2,000 product from us, for $6,000 total! In addition, three clients said “Yes!” to our SentinelOne campaign, which will be bringing in about $1,000 in monthly recurring revenue. Very excited! This should be our BIGGEST QUARTER in nearly 15 years!”
“Before Robin’s Workshop, We Were In The RED. Just 12 Weeks Later, We Are Back In The BLACK With 3 New Clients And $6,700 In MRR!”
“Robin’s Rapid Implementation Workshop was the MAGIC we needed to start growing and get out of the red! It WORKED! Before the 12 weeks of the Rapid Implementation Training were up, we added three new clients. With $23,500 in onboarding fees and a total of $6,700 in monthly recurring revenue, we were back in the BLACK!”
“A Simple Shift In Mindset Empowered Me To Achieve More Marketing, More Sales And $4,100 (So Far) In Monthly Recurring Revenue!”
“Working Just 4 Days A Week, We OVERSHOT Our Revenue Goal By $326K And Profits Jumped By 50%!”
“After losing two large clients who accounted for $660K a year in revenue, I had no choice but to embrace marketing. So we reached out to Robin, got the Toolkit and joined Producers Club. I liked the idea of accountability that would force me to do marketing. Shortly after, we got a great referral for $580K a year and a $100K a year contract from LinkedIn prospecting! Plus, we learned how to upsell most of our clients to a higher-priced flat fee contract that increased our monthly recurring revenue by $75K a month.
Our revenue goal for 2018 was $2.5M, but we ended up at $2.826M. Yes, working just four days a week, we actually OVERSHOT our revenue goal by 30% and our profits shot up by 50%!”
“We Are Adding 4 New Employees Just To Keep Up With The New Business Demand!”
“I’ve recently landed a $200K project plus six months of post-implementation support. To keep up with the demand of new business, I have added a full-time consultant and full-time contractor to my team this month. Plus, I have a marketing person starting next week and another full-time consultant starting next month. I am finally shifting my focus from working IN the business to working ON the business and making the leap from tech work to business development. I feel like I just started my business this month, and I was suffering an entrepreneurial seizure for years before!
By joining Robin, we have gained substantial confidence, tools, techniques, mentors, as well as people around me who are willing to help us. It is very difficult to find this type of selfless group who are motivated to grow and help one another. I feel I am blessed that I found Robin and her team. This is the best thing to happen to us this year!”
“We Gained Profits In Just One Quarter That We Hadn’t Seen In 20 YEARS In Business!”
“As far as the wins we’ve experienced in the past 90 days thanks to Robin’s proven marketing strategies and initiatives, we’ve added $19,657.82 in monthly recurring revenue thanks to cross-sell opportunities. Using the strategies and campaigns in Robin’s Toolkit, along with consistency and a new commitment to marketing, we have grown considerably in profits. In fact, we have gained profits in these 90 days that we hadn’t seen in the past 20 years of doing business.”
“10 Consultations, 4 New Clients And 6 More Pending – It’s Our Best Month In YEARS!”
“Today, I can be confident that we’ve improved our self-assessment score and have generated new opportunities for our business. Robin’s Toolkit contains very good marketing campaigns that have helped us generate more leads, consultations and sales. This month has been our BEST MONTH in years! We have had over 10 consultations since implementing these strategies that secured us four clients, with six more pending!”
“Beyond Impacting Our Monthly Recurring Revenue By $12,360, Robin’s Marketing Has Had Such A Positive Impact On Our Office Culture”
“From all of Robin’s marketing, we used the quarterly business review requests and cross-sell activities first since they were easy to implement and cost us nothing. As a result, three of our break-fix customers upgraded to our monthly recurring revenue MSP category. Now that we have focused our plan, begun to consistently create touchpoints with our customers and placed marketing as a necessary and prominent part of our workforce, the results are both STAGGERING and exciting, including $12,360 in monthly recurring revenue and $53,035 in project revenue! The positive impact on our office culture has been the most surprising aspect of the program for me.
Plus, our customer satisfaction rating has greatly improved, as is evidenced by:
- Paying on Time – Our aging payables have decreased from $50,000 to under $5K!
- Fewer Complaints – I used to spend one to two days per month explaining and adjusting billing for unhappy clients. That rarely happens now.
- Quick Response from Clients – When e-mails go out, clients are quick to comment, thank us and engage.”
“Without Going To Robin’s Workshop And Boot Camp, We Would NOT Have Made $12,932 In Gross Profits!”
“My entire sales team is on board with running Robin’s campaigns and growing our client base. Rolling into Boot Camp shortly after attending the Rapid Implementation Workshop was a great way to keep the mojo moving forward. We have had success in so many different areas from our time with Technology Marketing Toolkit.
Thanks, Robin, for building a sales and marketing machine that is blessing so many IT services companies and providing for so many families. This year, we will make $12,932 in gross profits, and that’s before closing any campaign opportunities.”
“I Always Thought Marketing Was Too Expensive, Too Time-Consuming And Didn’t Work. Robin Proved The Opposite To Me: I Spent $0 To Make $1,600 In MRR In Just Minutes!”
“Things finally clicked for me when I went to Nashville to attend Robin’s Rapid Implementation Workshop. While at the training, we sent out a simple e-mail to prospects that resulted in $1,600 in monthly recurring revenue. Next, we delivered cross-sell e-mails that will add $800 in new MRR. We also made subtle changes to our website. Shortly after, we landed a new client who searched for Office 365 migration online. The project is $2,000 with $1,000 in onboarding and MRR starting at $1,950! This is the first lead and client we got from our website in FIVE YEARS!
This truly has been an energizing 90 days! It’s hard to imagine the cruise control we had on our business with a semi-sense of urgency but no real understanding of how to do better. I always thought marketing didn’t work, took too much time and was too expensive. Thanks to Robin and her team, I now understand. I am a business owner. An entrepreneur. It is my job to grow the business and surround myself with great talent to achieve my goals. I will continue to train and educate myself. There are too many people depending on me and a legacy to be built.”
“Robin’s Marketing Transformed My Business Not Once, But 3 Times! From Rock Bottom To $800K, Then To $1.3M, And Now We Are On Track To Make $1.9M!”
“After the economy tanked in 2008, I lost 80% of my income from my break-fix business. Trying to survive for a year, I got the news that changed my life forever. I was going to be the father of TRIPLETS! Trying to figure out how I’d make things work, I was looking online to figure out my next move. I came across the testimonial of a company that sold $3 million in antivirus software and attributed their success to Robin Robins. So, I knew what I had to do… I launched IT Management Solutions and used her Toolkit to grow the business to $800K.
Then I saw another ad from Robin about Google Pay-Per-Click campaigns, and I decided to go for it. That changed my entire company, and I grew the business from $800K to $1.3 million in revenue! While that’s a huge improvement, I plateaued at $1.3M for two years. Needing more Robin firepower, I joined the Accelerators Club and attended the Rapid Implementation Workshop. Due to everything I learned at the workshop and the 12 weeks that followed, I increased my monthly recurring revenue from $83K to $107K! That’s the push I needed to grow the business to $1.6M! And today, we are on track to do $1.9 million! By implementing Robin’s marketing campaigns in those three months, I grew the company over $500K.”
“I’m Making Strides In My Business I Haven’t Made In 24 Years – INVALUABLE!”
“Since implementing Robin Robins’ plan for just 12 weeks, my monthly recurring revenue sales have increased by $2,751 per month! I am looking forward to moving on through the Technology Marketing Toolkit campaigns and will definitely be spending more time in Infusionsoft since the money is in the list. I learned quite a bit about myself and my business throughout this journey.
One of the best experiences throughout this process has been the weekly accountability calls. I have learned quite a lot from my peers through their shared experiences. The connections made throughout this program, as well as the information accessed, have been INVALUABLE!”
“Robin’s Team Ignited A Fire Within Me… Booking More Appointments In 90 Days Than In The Past 5 Years Combined, Plus A Record-Setting Month!”
“I knew that what I’d been doing had been stopping our company’s growth. So, I signed up for everything Technology Marketing Toolkit had to offer, and we got to work. Not only are we making massive strides with our marketing efforts, we’ve booked more appointments with new prospects in the last 90 days than in the past FIVE YEARS COMBINED!
After launching these campaigns, our monthly recurring revenue is now about $3K…and we are just getting started! Our team sees the fire within me, which has inspired confidence within themselves. The results are simply outstanding. We just had our highest sales month on record and have set a big, hairy, audacious goal for Q1!”
“We THOUGHT We Were Doing It Right – But Just By Adding Robin’s Techniques, My Sales Have Increased By An Average Of 37% Per Month!”
“Robin’s specific and proven quarterly business review technique WORKS! Now I have a reason to actually review their technology with them and point out new technologies they are missing out on. Plus, it set an ongoing strategy for keeping them informed on what’s new. Of our clients who we conducted QBRs with, ALL of them bought at least one of our suggestions, and many bought EVERYTHING we suggested. My sales have increased by an average of 37% per month. If this continues, I’ll be well above $500K in revenue, a place I haven’t been at in about eight years!”
“From Just TWO Of Robin’s Campaigns, We Landed TWO New Clients And A Possible $79,200 Opportunity!”
“As a small, two-person company, we were able to fill up our sales funnel in a hurry just by implementing two easy campaigns Robin taught us. During the past 12 weeks, these two campaigns alone have resulted in two new clients, four appointments and two reopened opportunities that we had previously GIVEN UP ON! In fact, any day now, we are expecting to learn that we won a $79,200 opportunity that, without a doubt, would have NEVER happened without Robin’s coaching.”
“My Business Is Now Operating With A Higher Level Of Confidence And Service Delivery, Plus $17,400 In New MRR!”
“Our goal of adding $45K in monthly recurring revenue in Q3 is looking very realistic with our current sales funnel. Simply by using Robin’s quick shot email templates to request quarterly business reviews, we gained $2,400 in MRR. Then we added 5 new clients representing an increase of over $15,000 in MRR to our sales playbook.
Today, my business is operating at a higher level of confidence with a higher level of service delivery, and with a vision of things to come that have not only defined goals, but a clear path of HOW to achieve those goals. Robin’s team and members are a big part of this quality increase!”
“SUPER-EASY MONEY! We Are Expecting $270,000 In Revenue From Just 10 MINUTES Of Work!”
“By doing more with the Technology Marketing Toolkit, I was beginning to see results roll in. First, we ran a VoIP cross-sell campaign to our existing clients. To date, we have closed one deal that represents $60,000 in project revenue as well as $6,000 in recurring revenues. SUPER-EASY MONEY! We have two additional opportunities from this venture that should bring in $70,000 in gross revenues.
Next, we sent out referral request e-mails to our client base. We got a great response that represents $270,000 in revenue over a three-year term! Well worth the 10 minutes it took me to send the referral e-mail template, don’t you think? In total, we’re now up to over $400,000 in projected revenue from JUST 90 DAYS of guidance, support and a little diligence on the part of NetProtect (i.e., ME!).”
“Robin SHOWED ME THE MONEY! In 3 Months, Her Campaigns Generated 16 Appointments, 5 New Clients, $20,200 In Onetime Revenue And $1,170 In Monthly Recurring Revenue”
“We wasted no time at Robin’s workshop in implementing activities and generating results. In just 20 minutes, I sent out a handful of e-mails, generated four leads and sold two of them. It cost me nothing, and I made $1,200 in project revenue and $200 a month in recurring revenue!
After attending the Rapid Implementation Workshop and doing the work Robin recommends, we’ve achieved impressive results in just three months, including 16 new appointments, five jobs sold, $20,200 in project revenue and $1,170 in monthly recurring revenue. And I know this is just the tip of the iceberg! Robin, you are a true inspiration and hold the bar higher for yourself than you do for others. Thank you for everything.”
“More Than Marketing, Robin Helped Me To Gain Self-Worth And Find My Backbone”
“Years ago, my business was stagnant and slowly dying. My daughter, aka Office Manager, and I were working 60+ hours a week. Even putting in that many hours, we were not always able to cash our paychecks. By implementing the campaigns and strategies found within the Toolkit, I transitioned from a break-fix business to an MSP. I was thrilled with the results, able to pay my bills and even cut my hours down!
So when I found myself in a dark place personally, I turned to her for help again. I went to Boot Camp and met so many wonderful people and learned a lot. I returned to my office and started telling my team all about the wonderful ideas I had learned and my hopes and expectations for the company. Shortly after, I joined Accelerators Club and attended the Rapid Implementation Workshop.
Surprisingly, what I learned the most from Robin had nothing to do with marketing my business. After listening to and absorbing Robin’s insights and perspective for two days, I suddenly realized I was in a very unhealthy relationship. Thanks to Robin, I had enough backbone for the FIRST time in my 33 years to turn my back and walk away. I cannot thank Robin and her team enough for their assistance in helping me to finally open my eyes so I could start living the life I deserve both personally and professionally!”
“With $15,000 In PROFIT From Implementing A Single Strategy, My Mindset On Marketing Has Changed”
“I thought I was doing quarterly business reviews for our clients correctly. But they were more like, ‘You had this many tickets this year, and here is a report on your backups.’ These client reviews rarely produced sales. But after Robin taught us her QBR strategy that we implemented in her workshop, we grossed $23,000, with a profit of over $15,000 – all from this single initiative. To say I was stunned is an understatement!”
“Are You ‘Too Busy To Make Money’? We Were… Then We Brought In $15,683 In Just 60 Days!”
“On the first day of the Rapid Implementation Workshop, Robin asked us, “Who here is TOO BUSY to MAKE MONEY?” Boy oh boy, did that hit home for us. It’s a trap we all fall into. We are so busy with clients, projects and daily duties that we don’t have time for the real moneymakers: sales and marketing. We were ALWAYS too busy.
In just the past 60 days since the workshop, we have cross-sold $13,418 in project revenue and $2,265 in install and on-site time – that’s $15,683 so far! We have a great feeling about our campaigns and fully believe we are going to start booking appointments and signing new clients very soon!”
“One Of The Best Career Decisions I’ve Made That Helped Us Achieve Our $300,000 Quarterly Goal!”
“Before I signed up for the Rapid Implementation Workshop, one of Robin’s teammates told me, ‘By the time you leave this workshop, you’ll have all the marketing tools and foundation in place to be successful. During the workshop, you’ll be sending e-mail campaigns that will generate more than enough revenue to pay for the cost of the workshop.’ While that sounds like an exaggerated sales pitch, I’m living proof that it was all true!
Among our most successful marketing campaigns in the 90 days following Robin’s workshop, we sent multiple e-mails to clients to generate cross-sell business. We received 15 leads that brought in $36,700 in project revenue. Next, we conducted five quarterly business reviews with our clients that resulted in an extra $18,000 in project revenue. By implementing Robin’s marketing initiatives, we accomplished our revenue goal of $300,000!”
“Robin’s Rapid Implementation Workshop Was The Wake-Up Call I Needed To Change My Mindset And Add $16,669 In Projects And $1,329 In MRR”
“My story begins with the amazing wake-up call I experienced called the Rapid Implementation Workshop, which was the single most pivotal realization that my business was about to change. The most transformational point for me was taking a good hard look in the mirror and realizing that the answer to building a sustainable, lucrative business model started with CHANGING MY MINDSET.
For me, it was my change in mindset, attitude and accountability that is bringing and will continue to bring success well into our future. From Robin’s marketing strategies, I’ve prioritized my position as marketer and now delegate tech-related tasks. I’ve also significantly cut future expenses and discovered how to overcome objections when meeting with clients and prospects. As a result, in the past 90 days we have added one client at $984.20 in new monthly recurring revenue and $10,308.49 in project revenue and another client worth $345.01 in MRR and $6,360.61 in project revenue!”
“We Watched A Competitor Grow And Grow With Robin’s Marketing – Now It’s OUR Turn: $2K In MRR And $3K In Project Work!”
“If our competitors could grow using Robin’s marketing, so could WE! Off to Robin’s Rapid Implementation Workshop I went! I was surprised, but nothing during the workshop was complicated. I could do this! I COULD DO THIS! After day one, I was fired up and ready to go after it. Throughout the 12 weeks, we learned consistent, targeted messaging to get clients and prospects to better understand what we do and how we can truly make a difference in their company.
So far, we have scheduled QBRs with 50% of our clients. Through the ones we’ve booked, we have added $1K in monthly recurring revenue! And our Shock-And-Awe box paid for itself in just two appointments. Before, we would close about one in 10 appointments, but since Robin’s marketing, we are confident about closing most EVERY appointment. From a simple e-mail campaign, we added a $1K a month client, and our new website brought us $3K in project work!”
“A One-In-A-Million Experience! One Simple $2.85 Letter Created $27,000 In Recurring Revenue!”
“Robin’s Rapid Implementation training was AMAZING and UNEXPECTED! One simple letter with a little packet of aspirin attached not only won us a $1,926 project, but also a $9K a year managed services account. That means, for a mere $2.85, we scored $27,000 in recurring revenue over the next three years! The magic didn’t stop there. Through Robin’s training, we did something we had never done before – quarterly business reviews with current customers. We have met with 10 customers and quoted out $63K in projects and $10,000 in managed services agreements!
In just three short months, we closed $83K in new project revenue and added $83K in project revenue, and now we have more in the pipeline! This has been a one-in-a-million experience! I would tell anyone that even if you’re at your breaking point, just do it because the results don’t lie, and you will not regret it!”
“Massive Wins! Just Halfway Through Robin’s Rapid Implementation Training, We Increased Our Yearly Revenue By $96,000!”
“Isn’t it ironic: as IT services providers, we have to convince our clients to take the leap and invest with us. Then, our clients’ feedback regularly says that working with us has been a wise investment that jump-started their business growth. This is EXACTLY what Robin Robins’ team and the Rapid Implementation Workshop have done for our business. We had neglected marketing for as long as our business existed (30+ years!). Now, in just the past 12 weeks with Robin’s program, we have seen a major and continuous ROI!
By making simple changes to our website, we gained one of our largest clients to date – $8K in monthly recurring revenue! Halfway through the marketing training, we already increased our yearly revenue by $96K! Also, from one mailing campaign, we signed a 30-user contract that will bring in $3,600 monthly – that’s $139K in just 12 weeks!”
“Follow Our Lessons And You Too Can Slingshot Your Business To $432,078 In Project Revenue And $240,432 In Annual Recurring Revenue”
“From Boot Camp and Robin’s Rapid Implementation Workshop, we gained valuable lessons. First lesson: You cannot do it all yourself. Technology Marketing Toolkit offers multiple Done-For-You services that deliver quality results without involving your time. Second lesson: You should narrow your target market. By narrowing our target, we started producing quality marketing that better attracts our ideal clients. Third lesson: Screw it and just press Send. Anytime I’m fearful of implementing any marketing, I simply send the e-mails or send out the campaigns.
In the past 90 days, most of our successes have come from selling to our existing clients through quarterly business reviews. We have conducted a total of 25 QBRs, which have resulted in $320,491 in projects and $43,776 in annual recurring revenue. Also, by adding a bonus to our referral program, we have added a total of five new managed services clients for $111,587 in projects and $196,656 in annual recurring revenue! If you’re like so many of us…fighting to meet payroll…slowly adding more debt…barely making ends meet…and you’re looking to slingshot your business to the next level, Technology Marketing Toolkit is your ticket to happiness and peace.”
“By Following Robin’s Blueprint, Today We Have More In The Sales Pipeline Than We’ve Ever Had In 16+ Years!”
“With Robin’s help, I have added $875 of new monthly recurring revenue and over $9,650 in setup fees in just 60 days. Plus, we have the very real potential of adding another $2,995 in MRR and $14,100 in fees in the next 30 days. We have more in the sales pipeline than I have ever had since opening my business 16 years ago!
Beyond the financial wins, there are good signs of greater things to come. I received over 200 testimonials while attending Robin’s two-day workshop. Plus, I am seeing new business come from our drip campaigns, our end-of-life campaigns, our Aspirin Campaign, our SEO optimization from our new website and our improved referral program. And when the leads come in, our ability to close that business has increased substantially with our new unique selling proposition, X Reasons, 100% Satisfaction Guarantee, Client Bill of Rights and our customer testimonial booklet.”
“One Quick E-mail = 2 Deals Worth $4,836 A Year!”
“We engaged with Robin Robins and Technology Marketing Toolkit, and by sending out one quick e-mail, we picked up TWO DEALS worth $403 in monthly recurring revenue – that’s $4,836 a year! We also did a cyber security seminar called ‘Business, Banter and Brews,’ hosted by a local brewery. The result was we had 21 to RSVP, 15 show up and generated three warm leads and one closed deal worth $2K in MRR, $20K in products and $8K in project labor. As for our website, we have had two qualified appointments this month; one is for $1,150 MRR and the second is an ELEPHANT (100 users, 32 servers!), which should close for $12,000 to $15,000 in MRR!
Finally, our PBRs (periodic business reviews) have been going really well. These meetings quickly allowed us to add another $671 in MRR with two new phone systems. Even better, the opportunity dollars in the sales pipeline from these meetings amount to $65,265! Not bad at all! So far, our campaigns have resulted in $3,204.93 in MRR, $8,325 in project labor and $20,800 in product sales! Needless to say, we are believers!”
“I’ve Done More For My Company In 3 MONTHS Than I Have In The Last 15 Years!”
“These last 90 days of working with Technology Marketing Toolkit has made me really open my eyes. I have done more for my company these last three months than I have in the last 15 years. I have completely changed the entire company around, including:
- Move from my home office to a real office
- Hired a new Admin and Technician
- Raised my hourly rate for the first time in 15 years!
- Started offering Managed Services
Our first Robin campaign was a letter sent to my clients that announced my new rate increase and introduced my managed services model. As a result, I closed 53% of my clients to managed services and the rest accepted my higher rate — SUCCESS! Next, I sent the Windows 7 and Server 2008 EOL campaign which closed 76%! Then, with our quarterly business reviews, we increased our monthly recurring revenue by $18,875 and our net new revenue by $46,275! Plus, in just two months we received six referrals, including one WHALE for $11,400 in MRR!”
“I Was Gob Smacked That Robin’s Program Added £3,803 per month In MRR In A Competitive London Market”
“I connected with one of Robin’s clients who told me about a special Technology Marketing Toolkit program that “transformed her business to the point it was unrecognisable.” That was the final push I needed, and I signed up for Robin’s Rapid Implementation Workshop. While at this two-day, hands-on workshop, I used their template to send out a few cross-sell emails. This simple task resulted in five clients interested in our phone systems, and THREE turned into £650 per month in monthly recurring revenue. Plus one client upgraded to a £460 per month contract!
As part of the workshop initiatives, I also booked all of our top clients for quarterly business reviews. From five QBRs, we brought in an extra £3,153 per month and a further £670 per month from a referral due to one of the QBRs. Since Rapid, we have added £3,803 per month in MRR, which is £45,636 per annum! The information supplied and the mindset shift have enabled me to take myself and my company a big step forward in gaining more business specifically through the QBRs and raise my game in all areas.”
“Now That I Can Attract Top Quality MSP Clients, I Can Finally FIRE My BROKE And WHINEY Clients”
“My goals for Robin’s Rapid Implementation Program: first, to learn how to get new leads and find GOOD clients. Second, I wanted to change my business model from break-fix to a fully managed MSP. Not only did I accomplish those goals, within the next 90 DAYS, I would literally change my life forever! Yes, through her sales and marketing training, I finally had a proven way to get NEW leads and NEW clients on a REGULAR basis and get enough GOOD clients so I could fire my BAD clients. How I dreamed of that day!
We have not only accomplished ALL of our goals, but we have even started accomplishing our dreams! During the 90 days of Robin’s program, we converted 18 break-fix clients to managed services, onboarded 12 new clients, sold $14,722 in new MRR, generated $12,334 in projects, sold $467,893 in new contracts and even have $14,305 in MRR in our sales pipeline right now.”
“So Much MORE Than Marketing, Robin’s Team Helped Us To Create A Winning Sales Team AND $762,508 In New Sales!”
A year ago, we had no sales team (other than me!). Today, thanks to Robin’s team helping us to better manage a sales team, we now have a Director of Sales, an Inside Sales Person and a part-time Appointment Setter. Thanks to this newfound sales focus and powerful marketing campaigns, we have seen significant results during the 90 days of the Rapid Implementation Training Program, including $640,214.59 from client quarterly business reviews and $122,293.80 from opportunities with JV partners. Total new sales as a result: $762,508.39 with an additional MRR of $8,499!”
“FEAR Prevented Me From Growing My Business… Robin Pushed Me Beyond My Fear”
“We went all-in with Robin Robins, including becoming Accelerators Club Members, scheduling her Rapid Implementation Workshop and going to both Sales-A-Palooza and Boot Camp! From Robin’s Rapid Implementation training, we initiated many sales and marketing campaigns. My favorite campaign was the 9-word email we sent out during the two-day workshop. We got a response rate of 61.5%, sat nine appointments and closed $1,776 in monthly recurring revenue and $1,231 in projects. Plus, we have $4,357 in MRR and $27,909 still in the pipeline!
This has been an incredible experience for me as it has forced me to transform into an eager sales and marketing student. I now have a clarified vision and understanding of what we come here to do. We are just scratching the surface of our full potential. I want to thank Robin and the entire Technology Marketing Toolkit team for the value you have brought to me and my entire team.”
“We Gained New Confidence In Marketing And Gained $28,590 In NEW Annual Recurring Revenue”
“We recently enrolled in Robin’s Rapid Implementation Workshop where we implemented multiple marketing strategies and business improvements. First, Robin’s coach helped us to better define our target market that should prove lucrative in our area. Next, during our weekly accountability calls, we fine-tuned our testimonial requests which resulted in five great testimonials that we added to our website and testimonial booklet. Then, we created eight ways we stand above our competitors. Finally, we improved our website, created a powerful unique selling proposition, started a drip marketing campaign, initiated direct mail and more.
In the past 12 weeks, by following Robin’s marketing program, we have landed multiple appointments, closed or upgraded five clients and added $2,382.50 in monthly recurring revenue to our business.”
“For 26 Years, I Simply Created A “Job” For Myself. With Robin’s Marketing, I’m FINALLY Running A BUSINESS With $118,200 In New Revenue!”
“All told, we have added $118,200 in both recurring revenue and projects in our 90 days in Robin’s program! Beyond the financial gains, we have seen a marked improvement in our client relations, incoming business and overall confidence when presenting to clients. Thanks to Robin and the whole gang at Technology Marketing Toolkit, I have re-structured the business so I am no longer forced to wear the hats of Appointment Setter, Account Manager and Sales Manager. Today, I don’t just “have a job”… now I RUN a successful company!”
“Robin Re-Energized Our 10-Year Business So We Can Generate Sales At Will, Starting With $37,500 In MRR”
“Robin and the Technology Marketing Toolkit have done wonders in re-energizing our 10-year business. Among our eye-opening results in these past 90 days, we have initiated five quarterly business reviews as well as marketing that have resulted in $37,500 in monthly recurring revenue (MRR). Plus, we have generated $58,515 in projects! Because we have the tools to actually drive sales, by the end of next quarter we expect to be able to generate sales at will!”
“I Increased Revenue 16X! It’s The BEST Thing I’ve Done For My Business!”
“Prior to working with Robin, I had a whopping $3K in annual recurring revenue. During these 90 days in Robin’s training, I’m at an increase of $48,000 in recurring revenue — a 16X increase! I’m not sure I’m even seeing the tip of the iceberg yet! I’m not sure I’m even to the ocean yet.
This is the best thing I’ve done for my business!”
“Our Marketing NEVER Worked, But With Robin’s Marketing, We Achieved 62% GROWTH Over Last Year In Just 90 Days!”
“Today we believe that marketing is the only way to grow our business, and the direction we’ve been given from Robin’s Rapid Implementation Workshop has transformed our thought process and the way we do business. Our team has done every single thing asked of us and we have realized UNBELIEVABLE results. First, we’ve had a record-setting first quarter with a 50% GAIN over last year. Second, we enjoyed an additional $37,354 in upsold revenue. Third, we’ve added $5,819 in monthly recurring revenue totaling $209,487 over the three-year contract. Fourth, we have another $127,800 in MRR in the pipeline. Fifth, we have $75,885 in accepted and signed bids for upcoming projects. If we do nothing else this year and just maintain our clients and fulfill our contracted work, we will have 62% GROWTH year over year!
Financially speaking, this is a game-changer. But it pales in comparison to the change in our approach and the growth in our mindset. Today we have more warm non-referral leads from the first 90 days of Robin’s program than we’ve had in the last 15 years! This. Is. HUGE!”
“Our Turning Point: From DREADING Our JOBS To Getting EXCITED About Our Growth-Focused Business!”
“In just a few months, we have climbed out of the rut of ZERO monthly recurring revenue to $10,000 in MRR! That extra revenue will pay for a new tech, which will give us more time to implement proven marketing campaigns and RUN our business instead of ‘just being techs.’
We now wake up every morning EXCITED to get to work. That’s because we have the stable marketing and sales foundation we needed in order to get out from underneath desks and in front of other CEOs. There’s no doubt our business will now flourish, and we look forward to a long, fruitful partnership with Technology Marketing Toolkit for many years to come.”
“My Mindset Completely Transformed After 20 Years In Business”
“Sure, I KNEW I should be doing quarterly business reviews, but I couldn’t ever seem to get around to doing them. Then, at the Rapid Implementation Workshop, Robin laid out a simple way to confidently get them done. During my first client QBR, I easily closed an additional $200 in monthly recurring revenue. WIN! I repeated this process for nine clients to increase my recurring annual income by $14,840 as well as $1,250 in project income.
While the increase in revenue is great, the transformation of MY MINDSET was by far the most valuable result of this workshop experience. After 20 years of ONLY doing things my way and being a “tech who solves problems,” I now have a sales and marketing viewpoint of how to successfully run my business. This transformation sets me up to really move my business forward.”
“We DOUBLED Our Close Rate And Had A Record-Breaking Month!”
“In a very short 12-week period following Robin’s Rapid Implementation Workshop, we have implemented multiple marketing campaigns that delivered off-the-charts ROI. First, we set a single-month gross revenue RECORD of $273,422! Plus, we increased our monthly gross revenue by $118,241. Yes, we landed eight first-time appointments, from which we closed three monthly recurring revenue contracts, with two more about to close. Finally, we added $73,044 in annual recurring revenue!
Just by implementing our Testimonial Booklet and our Shock-And-Awe box, we have DOUBLED our close rate! While experiencing all of these ‘firsts’ and record-breaking months, we know we have not yet begun to achieve our full potential. I am projecting a 25% increase in gross revenue over the next 12 months!”
“Outsourcing Marketing NEVER Works! By Implementing Robin’s Marketing, We Added $41K In New MRR”
“What did we do for 14 years in business? Nothing…just crappy marketing! During these years, my company constantly battled the wrong systems and wrong hires and basically wasted resources on marketing people with zero understanding of the MSP business. So, we did what too many IT services firms do – we OUTSOURCED our marketing. Soon we realized marketing is not a spectator sport.
So, we made the commitment to outsource ONLY the marketing strategy to Robin Robins. We set an aggressive goal of increasing our monthly recurring revenue by $220K per month. As a result of our marketing efforts, we are ON TRACK to meet our goal in Q1 with an additional $41K in MRR! In Q1, our goal was 20 appointments and five new clients; we sat 52 appointments and landed seven new clients!”
“The Best Investment We’ve EVER Made!”
“From where we were before we started Robin Robins’ program, we have had HUGE gains in every possible area, including financially, mentally and efficiency-wise. For us, the Technology Marketing Toolkit has been the best investment we’ve ever made because it was an investment in educating ourselves with a tried-and-true system of success in our specific industry.
Thanks to Robin and our new dedication to marketing, we have increased revenue by 30% – $500,000! – over last year! This has been the kick-start to a complete transformation of our business. We cannot wait to really be a well-oiled machine and watch the ROI in dollars continue to stream in.”
“Marketing Is Now Getting Done With Less Effort, Plus I Generated $32K In New Sales”
“Over the last few years, my marketing has been very limited. Why? Because I had to do ALL the work myself. When marketing rested completely on my shoulders, it competed with my other responsibilities and rarely got done.
The completion of Robin Robins’ Rapid Implementation Workshop has resulted in structural changes in my business, specifically building the capacity to deliver marketing without involving so much of my time. As a result of the workshop program, my marketing has been kick-started again in the last 90 days. My biggest win in these 12 short weeks: running a business and technology joint venture where I closed $32,000 in sales using Robin’s e-mail campaign and follow-up calls!”
“Finally Focused On GROWTH, We Added $6,917 In MRR In Just 65 Days!”
“Robin’s Rapid Implementation Workshop was our first major step toward emptying my ‘head trash,’ transforming my mindset and creating a growth-focused business. At the beginning of the workshop, we hired a systems engineer. Then it hit me – oh, crap! – now we have to sell something! So we did…
We immediately started reaching out to our existing clients and setting quarterly business reviews. In JUST 65 DAYS, we had sat nine appointments, performed two network audits, submitted six proposals and had FOUR NEW SALES to increase our monthly recurring revenue by $6,917. Even better, we have four NEW promising appointments in the pipeline. How’s that for growth!”
“As A One-Person Shop, I Made 61% Of My Yearly Revenue In 2 Usually Slow MONTHS!”
“After I’d searched the web for marketing ideas, Robin Robins’ videos connected with me. Soon after, I joined her Accelerators Club because it had a 30-day and 90-day implementation program that included all the things I knew I needed to do. Throughout the 90 days, I completed a crazy large amount of marketing.
Among my FAVORITE marketing campaigns were direct mail and telemarketing. And beyond the process, I especially LOVE the RESULTS! We mailed the Godfather Letter, Bad Date Letter and Aspirin Letter to a list of 220 names. From these mailings, we landed 11 appointments and scored EIGHT NEW SALES! All told, I added 61% of my annual revenue – $51,625 – in just TWO MONTHS! And the revenue for the next two months looks even stronger – so far, $149,677!”
“After Meeting With 60 Clients In 60 Days, We Profited Nearly $360,000!”
“Robin’s Rapid Implementation Workshop was the catalyst we needed to rebound from our recent lost revenue of $15K per month. With focused objectives, a sense of urgency, discipline, accountability, weekly deliverables, proven sales and marketing strategies, and the support of Technology Marketing Toolkit, we experienced success.
These are the top campaigns we used to profit nearly $360,000:
- New ‘Robinized’ Website – We closed six website leads, which added $12,950 per month in new MRR, and a total of $466,200 over the life of the contracts!
- Google AdWords – With a higher quality score, we are generating six to eight NEW LEADS per month!
- Cyber CareTM Cross-Sell Promotion – In 60 days, I personally met with 60 clients and added over $15,400 in new MRR with our Cyber CareTM”
“We Accomplished More Marketing In 3 MONTHS Than In My Previous 330 MONTHS In Business!”
“Thank God I signed up for Robin’s Cyber Security Roadshow! Everything fell into place. I knew I had to take responsibility for SNC’s sales and marketing once and for all, so I signed up for Robin’s Accelerators Club and the Rapid Implementation Workshop. In the past three months, SNC has accomplished more marketing milestones than in ANY YEAR in the past 27 years!
While our marketing goals and objectives were impressive, our FINANCIAL WINS were jaw-dropping! Since initiating quarterly business reviews and cross-selling clients to new services, we have already added $5,600 in MRR or $67,200 over the life of the contract…and we’re just getting started! We have also booked additional project revenue worth $18,000 and we are projecting at least another $100K in upgrades. Beyond additional revenue, greater profits and improved cash flow, we are also saving $56,400 in annual expenses, including our previous marketing consultants that never delivered results.”
“In Just 90 Days, I’ve Already Increased Revenue By 25% Over Last Year”
“In the last 90 days following Robin’s Rapid Implementation Workshop, by implementing Robin’s material and methodology, I have TRANSFORMED my business and added roughly $9K in new monthly recurring revenue! Plus, I’m adding even MORE in the next few weeks! When I look at my last year’s revenue, I see an increase by 25% in that short period of time!“
“Doing It All Myself Produced ZERO Results; In 12 Weeks, Robin’s Marketing Delivered $6,556 In MRR And $23,440 In Project Revenue!”
“Before Robin, I committed myself to ‘doing it all.’ So I tried running Facebook Ads…no results. I dabbled with Google AdWords, and not a single call. I created a funnel and landing page; nobody filled out the form or called! Since my own marketing was floundering, I decided to go all in with Technology Marketing Toolkit. I joined the Accelerators Club and went to the Rapid Implementation Workshop.
Since the workshop, we have implemented six campaigns over the last 12 weeks that have been successful in both growing our prospect database and dramatically increasing our number of qualified leads! In just 12 short weeks, we have added $3,973 in existing customer MRR and $2,583 in NEW customer MRR, for a total of $6,556 in monthly recurring revenue. Plus, we added $23,440 in customer projects! Even better, we expect to win over a new customer soon that is worth $8,284 in MRR!”
“Robin’s Program Was The PUSH We Needed To Increase Our Business By $10K A Month”
“All because of Robin’s training, here is a list of our accomplishments in just 90 days: We sent our first newsletter out this month, sent an e-mail campaign as well as a direct mail campaign. We upgraded our website, defined our market focus and are finalizing our Shock-And-Awe box. We have done several quarterly business reviews, of which $10K has closed, with the potential for $60K more in upgrade hardware. Just today, I had a customer call after reading our newsletter and place a $6K order! All I can say is, ‘Amazing! Why didn’t I do this sooner!’
Our overall numbers for the past three months have shown a modest increase of about $10K in sales a month! Frankly, we have just begun to scratch the surface. Utilizing Robin’s program, we have a new level of engagement with our customers. Thanks for showing me the light and leading me down the path to prosperity and success.”
“When We Invested In Robin’s Program, We Quickly Went From ‘Oh $H!T! What Were We Thinking?’ To $329,701 In Added Revenue!”
“With our new marketing initiative from Robin’s Rapid Implementation Workshop, we have seen positive results in EVERY part of our business. In a mere 12 weeks, while still fully engaged in the daily operations of our business, we have accomplished a ton of marketing, including running e-mail campaigns and direct mail campaigns, conducting quarterly business reviews, defining our target market, creating and mailing our print newsletter, building our Shock-And-Awe box, improving our website and so much more!
Finally, we are now investing our time and money into marketing, and it is paying us back in spades…and IMMEDIATELY! Providing a prospect with our booklet of customer testimonials gave them the confidence to commit to us – a $34,032 managed services agreement plus $5,233 in project revenue! What an adrenaline rush! Next, we scheduled quarterly business reviews while at the workshop. Our FIRST QBR brought in an annual increase of $72,092, and it just got better from there:
- Client A: Previously Break/Fix – Now $7,816 MRR – Equals new revenue of $93,792
- Client B: Previously Break/Fix – Now $5,535 MRR – Equals new revenue of $66,420
- Client C: Mostly Break/Fix – Now $1,903 MRR – Equals new revenue of $21,252
- Client D: Mostly Break/Fix – Now $2,794 MRR – Equals new revenue of $31,872
- Client E: Physical Office Relocation and Equipment Upgrade – $8,000; GSuite to Office 365 Migration – $3,500
- Client F: Windows 7 to Windows 10 Workstation Replacement – $24,000; Plus Quarterly Network Admin Visits – $2,100
- Client G: Windows 7 and Small Server Upgrade – $16,000
- Client H: Windows 7 Replacement Upgrade – $12,000
- Client I: New Server Upgrade – $6,500
- Client J: New VoIP System – $5,000”
“We’ve Transformed Our Company Culture And Added $361,936 In Revenue – All In 8 WEEKS!”
“In just a two-month period, every single QBR generated revenue for Continuous Networks. We sat six QBR appointments in eight weeks. From those six appointments, we generated $9,978 in NEW monthly recurring revenue, for a total contract value of $278,925.48. Plus, we added $19,978 in project sales and $63,033 in hardware sales! That’s a grand total value of $361,936.18 – all in just TWO MONTHS!
Our culture has improved dramatically, and our team members come to work with a sense of purpose and determination that NEVER existed before this year. Most notably, we’ve built a marketing and sales engine that will generate revenue and profit for many years to come. We are all very excited for the future. Robin, we cannot thank you and your team enough for helping me find my inner marketing genius and for helping our company build an absolutely fantastic foundation for success!”
“I’m Now Saving 8+ HOURS Per Week And Implementing MORE Marketing, Including A 12,589% ROI!”
“I learned more than I could have ever imagined from Robin’s Rapid Implementation Workshop! Our first ‘Robin campaign’ was the Aspirin campaign, which netted $14,666.73 in project work and $2,349 in MRR on a 36-month contract! Investing only $788.22 in the whole campaign, that was a 12,589% ROI – an amazing result for our FIRST CAMPAIGN! Our quick-shot e-mails generated eight responses and one new client worth $617.95 in MRR and $3,053 in project work! Our next wins were with quarterly business reviews: five QBRs scheduled, and we cross-sold one of our clients on our VoIP system for $3,181.70 in project work and $269.40 in MRR!
Since I’m a one-man marketing department, I desperately need multiple timesavers. Getting Robin’s Infusionsoft CRM was one of the best decisions I could have made since it has saved me considerable time and frustration. In addition, Robin’s Done-For-You Website and Done-For-You Monthly E-mail Newsletter have saved me FOUR HOURS per week! Finally, switching to the cyber security tips e-mails took me from spending four hours per week to ZERO hours! Thanks, Robin, for saving me eight-plus hours per week!”
“Growing My Business More In 90 Days Than In The Previous 6 Years Combined, I Increased My Monthly Recurring Revenue By 44%!”
“The numbers still blow my mind. In just 90 days, I increased my MRR by $21,551. That’s a 44% GROWTH over where my business was before I attended Robin’s Rapid Implementation Workshop. The growth associated with Robin’s marketing and strategies added $258,612 to my top line.
In spite of all the other priorities in my life and my complete lack of sleep, we have increased our bottom-line revenue by $57,520 (a 310% increase)! Plus, we roll into this next year with $770K ALREADY BOOKED in monthly recurring revenue. That’s a 79% growth over where we started last year! Thanks to Robin’s team for holding my feet to the fire!”
“After My Office Was Under 5 Feet Of Water And I Was Drowning In Negative Mindset, I Found Dry Ground With Robin’s Marketing”
“Completely devastated by Hurricane Harvey, my office was FIVE FEET UNDER WATER for days! While the hurricane and recovery process took its toll on me physically, mentally and financially, I rolled up my sleeves and worked harder. But 12 years and $250K IN DEBT later, I have finally concluded that ‘just working hard’ is rarely enough. To see results, I needed to focus my hard work on proven sales and marketing, so I enrolled in Robin’s Rapid Implementation Workshop.
I have accomplished a ton in the last 90 days following Robin’s workshop. First, I have conducted two quarterly business reviews, which will soon result in closed business. Next, we took advantage of Robin’s Done-For-You Website, which is optimized to convert! Thanks to Infusionsoft, we now have a great base list of prospects that are cleaned and ready to build upon. We have a clear target market of eye doctors in the area. Plus, we have our USP, strong testimonials, a blog, SEO and new referral reward program. We soon expect to have an increase in revenue to back up all of our marketing actions!”
“We Had A Record-Breaking Month In Top-Line Revenue!”
“My first month as the marketing assistant for InTech Solutions took me to Nashville for Robin Robins’ Rapid Implementation Workshop. It was a whirlwind, to say the least! Inspired and encouraged, we used Robin’s teachings to run her Poker Chip direct mail campaign. Sending it out to prospects and following up with phone calls, we got six hot leads, three first-time appointments and one sale for $1,000 in new MRR!
Thanks to Robin’s SEO plan that my team implemented, we also received a new lead from our website who ended up becoming our LARGEST CLIENT – $14K in MRR and $46K in new equipment helped us to achieve a record-breaking month in top-line revenue!
I’m still getting the hang of Robin’s marketing style, but I can tell you IT WORKS! Excited to see the growth within Intech Solutions and within myself, I’ve learned so much with the help of the Robin Robins Team and my fearless leader.”
“As A ‘One-Man Band,’ I Achieved ROI On DAY ONE And A 90-Day Return Of 911.39%!”
“Within the first couple of hours of attending Robin’s Rapid Implementation Workshop, we were sending out marketing e-mails. I received 10 responses, set five appointments and closed two deals. Before the end of the day, I had already paid for the class! With that success rate, I sent four more easy done-for-you e-mail templates to prospects and clients. The results: $884.30 in monthly recurring revenue, with a total contract value of $7,832.30, plus $15,907.55 in project revenue!
From the information I gained from Robin and her team and the ongoing mentorship through weekly calls and e-mails, here’s what I accomplished in just 90 days: implemented a Q1 and Q2 marketing strategy, set up a marketing plan for the year, created two target markets and lists, improved my sales process and implemented lots of marketing. Because of the lessons learned and the work initiated, I have seen a verifiable increase in MRR of $3,824.30 and total onetime contracted revenue of $143,982.35, representing a 911.39% ROI in just 90 days. Not too shabby for a one-man band!”
“Robin’s Marketing Is Responsible For At Least 8 NEW ACCOUNTS For Us And Helped Us To Raise Our Rates!”
“I can count a minimum of EIGHT ACCOUNTS we would have NEVER had if it wasn’t for our team implementing Robin’s marketing. Plus, we gained a lot of cross-sales from existing clients that boosted our monthly recurring revenue.
The greater results come from the maturity I’ve developed individually and professionally as a result of continuously engaging with the program. Everything I’m learning is reflected in the product we put out at Titan Technologies. Thanks to Robin, we have been able to INCREASE our rates, ATTRACT better clients and IMPROVE our sales process!”
“I Had Major Doubts About Robin’s Program, But The ACCOUNTABILITY Helped Me To Achieve $5,300 In MRR”
“When I first heard of the success other IT services owners were having with Robin’s program, I had major doubts. I thought, ‘How can all of these companies grow so much simply by following her marketing steps?’ I figured it must be their markets. Because my market of Miami has thousands of MSPs, which makes it impossible to compete. Despite my doubts, my business partner convinced me to sign up for Robin’s program.
As we completed each week of Robin’s Rapid Implementation program, and I started to implement all of these different sales and marketing tools, I saw an IMMEDIATE INCREASE in our company growth and MRR! The pre-written QBR e-mail formats that make it easy to essentially ask for more money have increased our monthly recurring revenue by $5,300 per month! Also, since I’ve already received three leads, I will definitely start to use the referral e-mail at least twice a year.”
“After Robin’s Marketing Added $12,700 In MRR, We KNOW We Will Reach Our Goals!”
By implementing the Technology Marketing Toolkit plan, I am more confident than ever we will reach our goals. We recently attended Robin’s Rapid Implementation Workshop, executed numerous marketing campaigns and have enjoyed the following wins:
- We sent out a direct mail piece promoting Windows 7/Server 2008 End of Life and received four leads, which resulted in four sat appointments. Three of these leads closed and one is now pending. Total MRR sales: $11,400 in MRR, plus an additional $5,750 in MRR pending. Total project sales: $7,000.
- Our new website upgrade has brought us a new client who was sold on our testimonials. Total MRR sales: $650 per month.
- Robin’s Tracking Tool has made it far easier to set a goal, track it and then debrief if the goal was missed. The EOL Win7/Server 2008 campaign has brought in a new client for a project worth $1,000 and $650 in MRR.
“Even In A Small Kansas Town, We Went From $1,385 To $14,197 In MRR!”
“McCartys IT is a third-generation, family-owned business located in a small town in a sea of other small towns in Southeast Kansas. Being ‘in the middle of nowhere’ presents a challenge to growing our business. We knew that marketing had to become a greater priority, so we signed up for Robin Robins’ Rapid Implementation Workshop.
In addition to targeted marketing and an influx of leads, we have seen great results from Robin’s marketing. By conducting quarterly business reviews, we generated an additional $575 in monthly recurring revenue as well as $9,847 in project work. We also converted another customer to our highest plan for an additional $342 in MRR and $10,500 in project work. In total, we have upgraded our MRR from $1,385 to $14,197 per month! We could not have done this without Robin!”
“The $123,400 In Revenue We Added Simply By Participating In Robin’s Workshop FAR EXCEEDED My Expectations!
We implemented many marketing initiatives that generated significant monetary results as a result of attending Robin’s Rapid Implementation Workshop. Robin’s Cross-Sell campaign enabled us to close a long-term deal with the Department of Justice valued at $72K! Plus, the 9-Word E-mail campaign to cold leads restarted lucrative conversations. One conversation resulted in $19,500 in revenue. A second conversation generated $10,300. Also, by creating pages of quality testimonials, we scored a $1,200 per month deal and a $7,200 annual project!
The revenue directly resulting from our participation in the Rapid Implementation classes FAR EXCEEDED my expectations. The revenue total is $123,400, which includes one year of recurring revenue!”
“Robin’s ‘Warp-Speed Marketing’ Was The Fuel That Rocketed Us To $8,200 In NEW Recurring Revenue!”
“Living in the heart of the space program in Houston, Texas, we are no strangers to speed. And Robin’s Rapid Implementation Workshop is basically marketing at warp speed. After only 90 days in Robin’s program, we have completed quarterly business reviews for one half of our clients. In that time, we have added $3,200 in MRR from NEW clients and approximately $5,000 in MRR from existing clients who have signed up for additional services.”
“Screw It! Let’s Do It!” We’ve Done More Marketing In 4 Months Than In The Past 20 Years!
“Before I met Robin, my little business needed some help to grow or it was going to wither and die on the vine. When I started Robin’s program, all that came to mind was, “I don’t want to be a flat squirrel.” So we jumped in and went to work. We’ve done more for sales and marketing in the last four months than I have done in the last 20 years!
The icing on the cake is Infusionsoft. Of all the things in Robin’s basket of marketing magic, the thought of having a cleaned and focused marketing list may be the best of all. A scrubbed list is clearly the cornerstone to making all of this marketing work!”
We Tested Robin’s Marketing In A Brand-New Location And It Worked! $2,400 In MRR And $7,700 In Projects!
“Capstone IT’s main office has always been in Rochester, NY, which posed an interesting question. What would happen if we opened a new office 1,367 miles away, in Palm Beach, Florida? Not only was it far away, we had ZERO connections there! The first step to duplicate the success of our NY office in Florida was attending Robin’s Rapid Implementation Workshop.
Robin’s workshop and the 90 days that followed have been such an incredibly fun challenge. And the outcome of our work still blows my mind! We closed three new customers totaling $2,400 per month, are anticipating approximately $15,000 potential MRR in the sales funnel and have invoiced $7,700 in projects. Attending this single workshop has launched Florida Capstone so far forward in 90 days in a way that we could never have accomplished alone in one full year!”
In Just One Month, It Felt Like Our Whole Company Changed For The Better
“Unlike before Robin’s Rapid Implementation Workshop, we now have results to show! We received 12 first-time appointments from the direct mail campaign, one inbound lead FTA from our drip marketing and three appointments from our referral campaign. Our QBRs resulted in $223,224 in proposed and completed project work and $1,254 in new MRR.
Attending this workshop and participating in the accountability calls gave us the push we needed to tighten our message and focus on the nuts and bolts we needed to project sales. Looking at the pipeline of what we believe will advance to the proposal stage, we have $18,474 in potential project work and $16,360 in potential NEW MRR!”
Other Marketing Companies: High Expense, Zero Results; Robin’s Marketing: $1,449 In MRR And $58,001!
“I invested in marketing from different companies that stressed they could create a sales pipeline. We tried, I got frustrated, we failed, they never delivered. IT services is just a different animal, and most marketing firms have no clue what they need to say and what they need to do. The expense was high. The return was ZERO.
In the 90 days following Robin’s Rapid Implementation Workshop, we have added $1,449.92 in monthly recurring revenue – that’s an increase of 22.5% in MRR for us! The additional sales that have come from our quarterly business reviews total $33,001.15. In the next month, I have a server project and two phone systems that are booked for a total of $48,000! Not only are we getting results from these QBRs, direct mail is working too. From our first mailing, we achieved sales for $25,000, and we have proposals for $12,500 and $91,000!”
By Changing My Mindset About Marketing, I Accomplished More In 3 Months Than In The Past 3 Years!
“As a result of Robin’s Rapid Implementation Workshop, I accomplished more in marketing in three months than in the past three years, including: completed an SEO plan for our website, defined our referral reward program, started a weekly blog and e-mail drip campaign, created and mailed our first newsletter, completed our Shock-And-Awe box and so much more.
All of this new marketing resulted in some impressive wins. First, the Client Testimonial Campaign netted great testimonials as well as an unexpected additional $2,970 in monthly recurring revenue from one of our clients. After the workshop, we immediately launched into Cross-Sell Campaigns for our new firewall solution, totalling $14,000 in MRR and $19,300 in project work! These results would never have happened if I hadn’t changed my mindset that there’s ALWAYS time for marketing – you just have to make the time!”
90 Days Of Actionable Marketing Steps Brought In 3 New Clients And 3 New Hires
“In the 90 days following Robin Robins’ Rapid Implementation Workshop, we have seen considerable growth in our business. We have added three new clients totaling $5,600 in monthly recurring revenue. We also conducted 19 client business reviews, which generated $253,020 in new sales! As a result of the new business generated from our marketing, we recently hired an operations manager, full-time tech and part-time tech. Beyond the strategies and instruction, we couldn’t have asked for a better group to go through this process with.”
“This Single Experience Has Unequivocally Transformed Our Business”
“After attending Robin’s Rapid Implementation Workshop, in the past 90 days, I have endeavored to change everything, from how we structure our operations to who we market to and how we market to them. Today, we have a clearly defined target market. Our sales team has very specific goals that constantly evolve. We answer our phones live, have sent out multiple marketing campaigns, launched a referral campaign and we held multiple quarterly business reviews with clients, which resulted in $4,130 in monthly managed services revenue, $22,877 in hardware sales and $6,250 in project consulting revenue – all in just 90 days!
I genuinely feel that we are a different company than we were prior to Robin’s workshop. In many ways, EVERYTHING has changed. Every area of our business has been touched and influenced by this experience. We now have a clear direction and purpose. Thanks to Robin, the Technology Marketing Toolkit team and my colleagues from my Rapid Implementation Workshop for the experience and transformation. It has unequivocally changed our business.”
“Transforming My ‘Lifestyle Business’ Into A “Growth Business” Starting With A $42,590 Revenue Surge”
“For 23 years, I ran my IT services business as a “lifestyle business” that simply supported my personal lifestyle. Then I made the decision to switch to a “growth business,” but NOTHING happened since I had been doing the same thing for over TWO DECADES yet expecting different results! In a lot of ways, I was my own worst enemy, and my business succeeded in spite of me, not because of me.
Then I started tuning in to Robin Robins and taking advantage of her free webinars, CDs or anything else I could get my hands (and my mind) on. With my first exposure to Robin’s Producers Club, a couple of things really stood out to me:
- Far too many people in this group are very successful for this stuff not to work.
- Everyone in Producers Club is genuinely willing and even anxious to help each other.
After joining Producers Club, I was fortunate to attend Robin’s Rapid Implementation Workshop. Even though I also had foot surgery during that time, was hospitalized and endured weeks of recovery, I managed to add $443.86 in monthly recurring revenue and $37,264 in project revenue for an annual revenue of $42,590 in JUST 90 DAYS! Even better, we’ve implemented multiple marketing initiatives, such as a monthly newsletter, “Dark Web” e-mail campaign, cyber security weekly e-mails, new “Robinized” website and consistent social media and blog posts. Moving forward with Robin’s sales and marketing strategies, Pratt Computing Technologies is poised to become a GROWTH BUSINESS after all!“
“Robin Gave Us The Confidence To Finally Raise Our Rates, Which Added $3,237 In Monthly Recurring Income”
“I was working 90 HOURS a week and making less than everyone on my team! I gave myself an ultimatum to turn my business around or I would be forced to close the doors. Then I discovered Robin, bought her Toolkit and signed up for her Rapid Implementation Workshop to hold my feet to the fire. This single workshop brings all the material together in an organized, step-by-step, stop-coloring-outside-of-the-lines focus that I really needed.
We immediately saw results! By reaching out to our clients to schedule quarterly business reviews, I was able to finally increase my rates, which will grow our monthly recurring revenue by $3,237 and our monthly T&M invoices by an average of $819. These meetings also generated about $539 in NEW MRR and approximately $70K in project work! Plus, our first direct mail campaign resulted in four sales meetings with former clients for managed services opportunities worth $100,315!”
“I Am Now A Far Better Businessman, Salesman And Marketer Than Ever Before In My 34+ Years In Business”
“One of the immediate results we saw from our two days at Robin’s Rapid Implementation Workshop was booked quarterly business review appointments. From seven QBR meetings, we quoted over $80K in product, $29K in services and $2,200 in monthly recurring revenue, and some of this has already closed! In the 90 days following this workshop, we refreshed our website, finally created a Shock-And-Awe box, received many client testimonials, narrowed our target market, created a lead capture system and scrubbed our lists clean. Whew!
My outlook on marketing and sales has changed for the better. I have an MBA and I ran another successful IT company. But I have to say today I am a far better businessperson as well as being more sales- and marketing-focused than I have EVER been in my 34+ years in business, thanks to all the training, seminars, books, meetings, accountability groups and Technology Marketing Toolkit’s members and friends. This journey has been life-changing for me.”
“‘Word Of Mouth’ Was Our Marketing Plan For 23 Years. – In Just Months, Robin’s Marketing Plan Brought In $97,119!”
“Because we relied ONLY on word-of-mouth marketing, we experienced zero to very little growth for 23 years. We FINALLY committed to a real marketing plan by attending Robin Robins’ 2-Day Rapid Implementation Workshop this past year.
By signing up with ID Agent and SentinelOne this past year, we have added new clients for a total of $2,027.50 in new monthly recurring revenue. Next, we used Robin’s quarterly business review strategy to score three appointments that will increase our revenue by $97,119!”
“Just ONE Marketing Campaign At Robin’s Workshop Added $47,750 In Revenue This Year!”
“At an industry event, I agreed to a phone consultation at Robin’s both so I could I score a free Technology Marketing Toolkit T-shirt. But that call changed everything when I was asked if I was achieving my goals at the pace I wanted. I had to admit the answer was “No.” Determined to get the most from this experience, I signed up for Robin’s Rapid Implementation Workshop.
While at this workshop and during the 90 days that followed, I initiated several marketing campaigns and strategies that delivered impressive results. First, it helped me to change my mindset about my pricing plan. By DOUBLING my prices, just ONE SALE was worth over $19,000 this year.
Second, I admit that I’ve been deficient in my quarterly business reviews. While at the workshop, I sent out just a couple of requests for QBRs. The first request resulted in over $5K in project work and $300 in monthly recurring revenue. The second request will yield $19,600 in new hardware and project work. In just 90 days, we increased our MRR by 38%. To date, our QBRs will add $47,750 in revenue this year – that’s a 600% ROI!
The amount of personal growth I have experienced is immense. The amount of gratitude is off the charts. I didn’t have the money to attend Robin’s workshop, but I also wasn’t happy with where I was in my business and after 32 years, I finally wanted to make a difference in my business and my personal life. I cannot recommend the Rapid Implementation Workshop highly enough for those willing to elicit a change in themselves.“
“25 Years Later, We Are Finally Working ON Our Business To The Tune Of $50,318 In MRR And New Projects!”
“Our most successful marketing initiative as a result of attending Robin’s Rapid Implementation Workshop has been the implementation of QBRs. These have driven the most sales in a short amount of time by taking care of our leaky bucket. We always assumed we needed more new customers. Wrong thinking! What we REALLY needed was to better take care of the clients we ALREADY had. We now know there is money on the table with every client, but we have to uncover it and go get it. With this shift in mindset, we scheduled eight meetings that netted $14,318 in new projects and $931 in monthly recurring revenue, which will amount to $36,000 over 36 months!
Our journey is just beginning, with a new attitude, a fresh set of tools and processes, and a vision for the future. But we could not have done this without the help of TMT and the Redhead who keeps pushing us to do better!”
“90 Days Of Accountability Brings $6,746 In MRR And $8,502 In Project Revenue”
“From zero marketing for 18 years to a trickle of marketing for a couple years, we were finally ready to get aggressive and consistent with our marketing. Ninety days of ACCOUNTABILITY in her Rapid Implementation Workshop is the reason we ultimately came back to the Robin Robins program. Two personal accomplishments occurred during those 90 days. First, Jordan had her first child. Second, Michael took his first vacation in 21 years without working!
During the course of the workshop, we closed $6,746.53 in new monthly recurring revenue, which is equal to $80,958 in annual recurring revenue. Additionally, we closed $8,502.66 in project work!”
After attending Robin’s Rapid Implementation Workshop, we want to continue the sprint. Our goals for the next 90 days are to implement all our campaigns through Infusionsoft, send out 10 direct mail campaign letters a week with phone call follow-up and begin sending the TechTips postcards again. We realize that marketing is never “done” and we look forward to continuing to work on it and grow Digital Minds!”
“Adding $4,055 In MRR And $23,150 To Our Pipeline By Implementing Robin’s Marketing!”
“For 25 years, CTS Computers was primarily a break-fix business. Always trading time for dollars, we knew there was a better way and started shifting our business model to managed services. That led us to investing in Robin’s marketing and signing up for the Rapid Implementation Workshop. In the 12 weeks (90 days) that followed, we implemented a considerable amount of marketing campaigns and strategies.
During the 90 days of Rapid Implementation, we have confirmed $4,055 in NEW Monthly Recurring Revenue and another $23,150 at various stages in the sales pipeline! Technology Marketing Toolkit and Rapid Implementation Workshop have changed CTS in a good way!”
“From No Consistent Marketing For 14 Years To Adding $349K In New Sales In ONLY 90 Days!”
“For 14 years, we didn’t have a profitable business model, a targeted list or a consistent marketing approach. That all changed this past year when we went to Robin’s Boot Camp. There, she gave us great advice about how to better position our MSP packages. We signed up for Accelerators Club and attended her Rapid Implementation Workshop, where we covered a ton, including marketing campaigns, sales processes, telemarketing, setting goals, tracking ROI, defining a target market, creating our USP and, of course, MINDSET.
Even the smallest actions have garnered great RESULTS for us! In just 90 days, we have transformed our business by implementing Robin’s methodology and advice. First, we added about $5K in new MRR and another $349K in new sales. Plus, we are in the process of reworking our existing MSP contracts, which will increase MRR another $5K! We believe in this program and are 100% committed. Robin and her team have truly made our business processes tighter and more laser-focused!”
“Robin’s Marketing And Accountability Helped Put Us On Pace To DOUBLE Last Year’s Revenue”
“We had Robin’s Toolkit for nine years and never put anything into action. Needing a spark to ignite our passion and implement marketing, we signed up for Robin’s Boot Camp and attended her Rapid Implementation Workshop.
After Robin’s workshop, we started to hammer out and radically change our service. Rather than being a “McDonald’s-type IT services provider,” where we had something for everyone and clients could customize their options, we wanted something MORE. We wanted to become a premium IT team that highlighted our strengths within our target market of manufacturers. By creating examples of why we were the best and proving it through client testimonials, we had a substantial sales and marketing advantage.
Here are some straight-up stats comparing life before Robin in 2017 with life after Robin in 2018. Before Robin, we averaged just one lead per month. After implementing Robin’s marketing, in JUST 90 DAYS we have received over 30 leads with 15 booked appointments! Since implementing Robin’s marketing in 2018, we are on pace to DOUBLE our overall revenue from 2017! We could not have done this if it weren’t for the accountability from Robin’s team, making sure the work gets done!”
“Outsourcing Cold-Calling And Lead Generation FAILED… But Robin’s Marketing Will Improve Our Business Tremendously!”
“Integrity IT was created on quality work and the strong integrity of its owners. Growth was by word of mouth from very satisfied customers. From two owners to five owners and 28 employees, we never knew slow times until 2014 when we lost a big, lucrative contract.
We started with marketing, focusing more on brand recognition, community engagement and even hiring consultants. We also started outsourcing our sales and marketing, until we finally realized that if we wanted it done right, we had to do it ourselves.
An invitation to Robin’s Cyber Security Roadshow caught our eye. It aligned perfectly with our new cyber security focus. With extreme hesitation, Bryan attended Robin’s event and was immediately blown away! We immediately signed up for Robin’s Rapid Implementation Workshop. We were ready to roll!
Both of us attended the Workshop and returned with an extensive list of tasks to accomplish. Jennifer transitioned part of her job responsibilities to make room to implement the Toolkit. The weekly RIW accountability meetings were fantastic and helped us get more marketing DONE.
The Cyber Security Tips campaign has 40 participants opted in through e-mail newsletters and promotion at events, which generates valuable questions and conversations, leading to new client opportunities.
A free ID Agent Dark Scan opened the door to three new HIPAA SRA proposals with a lead to two managed IT services contracts. This product has also been a useful tool for our clients to help them understand the need for security and boost their view of our security expertise.
We are just beginning to get into the full swing of the Toolkit. Now we have landing pages for Free Consultations, Dark Web Scans, Security Tips and valuable reports. These marketing initiatives will change the perception of Integrity IT and improve our business tremendously! I can’t wait to see the success the future holds!”
“I’m FINALLY Executing Marketing And Getting Results: $3,250 From Just 13 E-mails And $1,000 MRR From One Call!”
“I founded Haycor Computer Solutions in 2006. Through personal relationships and referrals, I built my base up to 40 clients but I was overwhelmed, stressed and didn’t know how to manage or build my business. To escape the chaos, I sold our client base to another MSP in 2013.
Just two years later, I decided to get back into the IT business. Before I knew it, I was a one-man show operating my break-fix business AGAIN! The overwhelm and stress quickly returned and by 2018, I wanted out.
Then I came across Robin’s Technology Marketing Toolkit. I was VERY skeptical, but something had to change. So I joined in February 2018 and was all in – 100%! After working through the videos, worksheets and hours of brainstorming, I was able to start development of a new website, service offering, target market and unique selling proposition (USP).
I attended Robin’s Boot Camp in April 2018 and found it to be an incredible experience. I gathered a ton of information from amazing speakers and vendors, joined the Accelerators Club, upgraded to Infusionsoft and booked myself to attend the Rapid Implementation Workshop.
During the Workshop, I was able to send out a few campaigns and get a great head start on Robin’s checklist. Sending her simple 9-Word E-mail out to 13 clients resulted in two project sales worth $3,250!
I continuously send out weekly cyber security tip e-mails to all of my clients, which has already resulted in several inquiries and three meetings! I scored a $1,500 project sale plus $1,000 in MRR from a single call!In addition, I implemented the Top 10 Hackers campaign and ID Agent campaign using Infusionsoft. Plus, I hired a new technical specialist in May who enabled me to close over $140,000 in new project business with $4,000 in MRR.
I have found that the single best benefit from the workshop has been the weekly accountability calls. These calls allow us to provide our results from our efforts, hear other members’ experiences and get feedback for next steps toward our goals. I look forward to moving into the next stages of the Accelerators Program in the immediate future. The entire TMT team is dedicated and committed to seeing everyone succeed in the program.”
“After I Lost 60% Of My Revenue, Robin Helped Us Add $613,000 In Just 90 Days, Open 4 New Offices And Increase Incoming Leads By 712%!”
“When I lost 60% of my revenue by losing three clients, my company took a punch to the gut. But I kept fighting. In January 2016, I got a dollar bill in the mail that was stapled to a letter from some redheaded lady claiming she could turn my business around with her Toolkit. I bought it, but like so many others, I thumbed through it and put it on the shelf.
Shortly after meeting Robin Robins at my first Boot Camp, I knew joining Producers Club was the next step for us. And WOW, the journey over the past two years has been well worth every penny invested.
At the end of the 2016 year, I opened up offices in Baton Rouge, LA, and my hometown in eastern North Carolina, New Bern. We went from spending nothing on marketing to marketing being a driving factor in attaining and landing new clients.
Fast-forward to 2018: I decided to go through the Rapid Implementation Workshop steps again. With a new focus on marketing efforts, Vector Choice has continued to grow. In fact, we even recently purchased a fourth location in Washington, DC.
In February 2018, we ended the month at $132,000 gross. In May 2018, we ended the month at $194,000 gross – a 47% increase. We also increased our managed services package pricing by 40%, and shockingly, we are landing more deals with faster close times even after the increase! We have also started the process of increasing all our current client prices between 5% and 8%, and changing all our contracts to 36 months, which will bring in an additional $16K per month of MRR.
I would like to thank Robin and the team for helping me to build Vector Choice into a more strategic and successful company.”
“After Investing Tons Of Money Into Marketing With Practically Zero Results, We Discovered Robin And Quickly Added $17,479 In MRR And $14,800 In Projects”
“At the beginning of 2018, STL created a new Sales and Marketing team that reinvested in the resources and knowledge provided to Robin Robins’ Producer’s Club members. Shortly after, we attended Robin’s Rapid Implementation Workshop. Our first marketing initiative at the workshop was to reconnect to prospective clients who ‘went dark’ secured three meetings resulting in one MRR account worth $5,414 with the potential to be $7,000 per month.
Because Robin always talks about ‘fattening the herd,’ we ran a cross-sell campaign to our current IT clients who didn’t have our VoIP service. From this single campaign, we secured seven meetings resulting in a pipeline of $7,350! We also launched multiple direct mail campaigns in the spring of 2018. One resulted in three meetings and an increase of $1,700 in MRR between two accounts. The second direct mail campaign landed five meetings and one small account of $615 in MRR and projects of $2,000.
We have recently documented the definition and process behind our quarterly business reviews to clearly demonstrate the value of our services and solutions. As a result, we have retained 100% of our clients that were up for renewal! Since we joined Robin’s program, the QBRs have calculated a total of $2,400 MRR in the pipeline, with an additional $12,800 in revenue/project work.
The single best component of Technology Marketing Toolkit is the community as a whole. There is not a question that can’t be answered by the accumulated knowledge of the community. There is always someone who has been there, done that before you. The attitudes and willingness to share gained knowledge is literally invaluable.”
“From Uncommitted To Marketing To Landing $6,480 In Recurring Revenue And $77,476 In New Project Revenue – A Great Program!”
“We used to be completely unorganized and frankly uncommitted to marketing. Just one little workshop – Robin’s Rapid Implementation Workshop – gave us the tools we needed to:
- set our business and marketing goals
- get organized
- identify key areas in the business to address
- correct and then automate our marketing.
As a direct result of attending Robin’s workshop, we’ve achieved $6,480 in NEW monthly recurring revenue totaling $72,960 for the year! Plus, we also created $77,476 in NEW project revenue.
Now we are strategically working on automating our marketing and response through Infusionsoft, rolling out our first direct mail campaign and canvassing our target market. This is a great, great program!”
“Nashville Computer, Inc., Will Reap The Rewards Of Robin’s 2-Day Workshop For YEARS To Come!”
“As the Marketing Manager for Nashville Computer, Inc., my knowledge of how to properly conduct winning marketing strategies and campaigns has grown tremendously as a result of attending Robin’s Rapid Implementation Workshop.
From the two days at Robin Central to the weekly phone calls and the awesome knowledge shared, everything has inspired me to perfect what NCI is doing and even test new marketing tactics. After the workshop, my eyes were opened to the (seemingly) endless possibilities of how to transition prospects and leads into clients.
Since the workshop, my team has implemented numerous campaigns that have delivered new leads, new business and new revenue to NCI. Among our leading marketing strategies and campaigns implemented are:
- Creating and delivering five direct mail campaigns
- Sending a printed newsletter and e-newsletter to clients and prospects
- Delivering a weekly TechTips postcard campaign to clients
- Conducting quarterly business reviews throughout each quarter
- Creating and sending Shock-And-Awe boxes to prospects who scheduled meetings
- Receiving new and better testimonials from our client base
- Improving our website by adding new videos and better messaging
- Publishing a new press release
- Sponsoring two trade shows
- Updating and improving LinkedIn
I have also benefited greatly from every participant in the group. I don’t believe one week went by where I wasn’t inspired by at least one ‘win.’ A huge thank you, of course, to Robin and the entire team at Technology Marketing Toolkit. I’m sure Nashville Computer will be reaping the rewards of this workshop for years to come.”
“Half Considering Selling Our IT Business, We Invested In Robin’s Program Instead. The Result: $14,871 In Monthly Recurring Revenue In Just 90 Days!”
“After almost 30 years in business, and living off of referrals and a lot of hope, Invario was suddenly at a crossroads in 2017. Our flagship product, Worry-Free Server, was no longer relevant as customers raced to the cloud. At the same time, our customers were enduring serious and frequent cyber-attacks. They went from loving us to barely tolerating us. Something needed to change. And fast.
While at an ASCII event, we had a frank and honest internal discussion: should we sell our company ‘as is’ or go for it, revitalize and GROW the company? We met Robin Robins’ team at this event, and something about Technology Marketing Toolkit spoke to us. We chose growth and signed up that day for the Toolkit, Rapid Implementation Workshop (RIW) and Boot Camp. Of course, we immediately put the Toolkit on the shelf for a few months and went back to our old ways … ways that were NOT working.
Robin’s RIW was just what we needed to get out of our rut and start growing again. The experience was amazing, and we learned a ton! Without hesitation, we kick-started our marketing by getting quality testimonials from our clients. The heartening response really inspired the team. Next, we requested quarterly business reviews from our clients. The power of marketing was starting to take hold. Added bonus: we learned about Carvir at RIW, the answer to our cyber security woes. Shortly after RIW, we began selling our enhanced cyber security solutions.
In just three months following this workshop, we’ve traveled an enormous distance in a short time. Invario today acts and feels like a totally different company from where we were at the end of 2017. Over the course of the 90 days, we transformed our company through defining our target market, reconnecting with our customers, improving our website, adding a robust CRM solution, resurrecting our monthly blog, developing our Shock-And-Awe leave-behind package and sending out our first direct mail piece.
Most IT business owners don’t realize that marketing isn’t simply what you send to prospects and customers, it’s the heartbeat of your business. After RIW, we embarked on a major reengineering of our whole company, including better tracking of our revenue, costs and profits; updating products and services to include many cyber security products; pursuing joint ventures with insurance industry contacts; implementing structured weekly team meetings; developing customer score cards; and onboarding many promising vendors. The results: customer satisfaction is up, and there’s a new energy throughout Invario.
This is the third time Invario has worked with a marketing company, but the only time we’ve had marketing materials specific to our business. These are the results we’ve experienced to date through Robin’s program:
- E-mail Campaign To Warm Leads: Meeting with a potential ‘whale’ customer ($10K MRR) next week.
- Quarterly Business Reviews And Cyber Security Cross-sell Campaign: 11 QBRs completed to date, resulting in $5,000 in project revenue and $2,789 in MRR.
- Shock-And-Awe Box Leave-Behind: Brought in two new customers, resulting in $1,845 project revenue and $2,082 in MRR. An additional $2K in MRR is in the sales pipeline.
In addition to the great results we’ve already described, we recently learned we’ve sold enough Datto products to reach Professional Partner tier. We may have completed the first 90 days, but this isn’t the end of our journey. We are just getting started and looking forward to seeing where this new path takes us.”
“A ‘Reset Button’ For My Business, Robin’s Program Has Catapulted Us From $1.2 Million In 2017 To Achieving Our Goal Of $2 Million In 2018!”
“I remember seeing Robin Robins speak for the first time in Dallas, Texas. I had been in business only about three years, struggling with cash flow and hanging in there week by week, paycheck to paycheck. Fast-forward 14 years and we are now 11 years into our second business. I was still struggling with cash flow but still hanging in there, paycheck to paycheck. Grit, brute force and “last-minute heroics” was how I was barely scraping by. I guess I enjoyed the thrill of investing every profit dollar back into the business, but never a single dollar into savings. A perfect picture of mediocrity.
In December of 2017, I was returning from a sales call that had gone okay, nothing special. Out of the usual, I was listening to my phone’s playlist. An interview with Robin came on. Immediately I thought back over the years to the events where I heard her speak and probably thousands of dollars in marketing materials that had been sent my way.
But something was different this time. I listened more intently and was moved to do something about my situation. The next day I made a choice to say ‘No!’ ‘No, I don’t want it to be like this anymore.’ I wanted BETTER for my family, BETTER for my team and most definitely BETTER for my customers. On that day, I made the commitment to myself and the program.
I joined the Rapid Implementation Workshop in Nashville. Mindset, mindset, mindset. That’s what I needed to hear. That’s what I needed to believe. That’s what I needed to change. I loved marketing and enjoyed sales; however, I lacked the encouragement and accountability to push myself in those areas. But with the support of Robin’s team behind me, it was time to forge ahead.
This experience has become the reset button for my business. I have closely identified the verticals and how to approach them more effectively. I can now better articulate why customers should do business with us. I now have evidence through testimonials of what our customers are saying. And we have significantly improved our web presence.
The result of the combined efforts of mindset, materials and team spirit is that we are now making two appointments per month and achieving great results and powerful, positive feedback from our efforts. Since the workshop, our monthly recurring revenue has increased almost $4,000 per month and we have landed an additional $35,000 in new project business.
Thanks to the Rapid Implementation Workshop, the accountability calls, the impetus for change and the access to wonderful and effective tools, we are now on track to meet our current sales goal of $2 million in revenue this year, up from $1.2 million in 2017.
Thank you to everyone on the team who has supported us through this process. This channeling of my excitement and energy has definitely helped the Technology Specialist and my self-confidence, and helped me build a much clearer vision of what lies ahead. Better Your Best 2020, here I come!”
“Robin Flipped Our World Upside Down, Going From Just $6,800 To $15,233 In Monthly Recurring Revenue In Only Two And A Half Months!”
“We experienced a 96% GROWTH in our numbers – revenue and profits! That includes growing Smart Guys from $81,600 per year to $182,796 per year in under three months! Our goal is $350,000 this year – almost DOUBLE our previous best – and I don’t think we’ll have any problem getting to that point.
We did things a little bit backwards. We signed up for the Toolkit and then immediately went to Robin’s Boot Camp. The Boot Camp was just phenomenal, though it really bothered me that I wasn’t able to go up front and speak. That’s just the kind of person I am. So I quickly joined Producers Club so I could transform my IT business just like all of these top producers did and one day be able to stand onstage and speak.
After joining Producers Club, I went through Robin’s Rapid Implementation Workshop. Immediately, we focused on cross-selling through quarterly business reviews (QBRs). From those initiatives, we started using marketing and sales tools we had never used before and went from $6,800 to $15,233 in MRR. Robin simply flipped our world upside down!
Not only did we double our MRR, we significantly increased our prices. Now, everything we do is at a $150 end point. No matter what we sell, there’s a 50% margin. That’s a 50% margin, not markup! So we essentially DOUBLED the price of everything yet didn’t lose a SINGLE customer! In fact, our customers thanked us, which was really bizarre yet really cool.
Robin’s campaigns are now giving us the EXPOSURE and the CREDIBILITY we need, and we’re providing the extraordinary SERVICE our customers need. It’s been fantastic. I LOVE this program! Robin even said, ‘Nobody knows you at the beginning. The only thing they know about you is how good you market.’ So if you can get your marketing moving forward, it’s going to be a fantastic day. For us, it’s going to be a fantastic year, with many, many more to come.”
“Robin Gave Us The Tools And Confidence To Transform Our Business Model, Pinpoint Ideal Clients And Embrace Sales And Marketing”
“Before signing up with Technology Marketing Toolkit, we were a break-fix company struggling for several years to grow. We had been considering moving toward an MSP model but didn’t know where to start.
After signing up with TMT and attending their Rapid Implementation Workshop, we’ve benefited from the following lessons and improvements:
- A clearer focus on the type of client we’re looking for. Through Robin’s lessons, we’ve learned to concentrate our marketing efforts, hone our message, become experts in a smaller niche and custom-build our service offerings so our target-market client is left with only one decision – that working with us is their best choice.
- We have implemented a CRM for the first time. Today we are able to effectively run campaigns with automated messaging that target different groups inside our contact database.
- By answering our phones live, we have a new degree of polish and professionalism. We realized how sloppy we were being with our phone answering before Robin.
- Our website has a much clearer message and easier-to-find contact information.
- Great peer support: being involved in TMT has given us access to a great peer group that offers unique perspectives and experiences.
All the groundwork has been laid, and we’re excited to see what happens throughout the year as we launch our campaigns and begin to attack our target market with new focus and highly targeted messaging. Thanks to Robin, Debi, Ryan, Rick, Jeff, Jessica and everyone else for all the help!”
“What Can A Sales Manager Do For Your MSP When You’ve Already Doubled Sales? TRIPLE THEM.”
“In 2017, a wake-up call brought Debian IT owner Vincent Fung to the realization that in order to continue growing his company and avoid the looming plateau due to the declining economy, he needed a full-time, devoted sales manager.
Enter Jim Bryce(me). In my short tenure, I’ve focused on Robin’s marketing and achieved some amazing wins. One 9-Word email alone sent from Rapid Implementation Workshop got us $3,200 in MRR. Attending the Workshop prompted us to do a complete update and review on all of our marketing initiatives. We learned that, as a result of always having a full plate, we must put an annual review process in place to ensure all of our marketing efforts are current and relevant.
The weekly RIW calls have guided me through the process of updating all aspects of our sales and marketing programs and kept me accountable and on track. We successfully ran a Black Friday campaign resulting in $22,425 in project revenue and $133,476 in product sales. Over the fourth quarter of 2018, we increased our leads from 950 to over 2,500 and closed a number of exceptional deals with prospects, representing $27,510 in new MRR, which equates to $990,360 in revenues over their term. We’ve also expanded our target market, revamped our referral program and structured our phone answering process. In addition to all of this, we opened a new office in Toronto where er secured our first client and we’re planning to use the same marketing to replicate our success.
While Vince successfully doubled his sales from 2014 to 2017, he did it WITHOUT a sales manager. Now we have a lofty goal to TRIPLE our sales by the end of 2021. And we are off to a great start. Debian IT has just wrapped up our most successful January in the history of the company!”
“For A Decade, I Was ‘Comfortable’ With NOT Growing My MSP”
“Comfortable. That one word perfectly described my IT business for way too many years. It quickly changed when we suddenly lost two of our MRR customers.
After googling Robin Robins, I knew she was exactly what I needed. She reminded me of who I used to be but had lost over time. Bright-eyed. Bold. Smart. I realized I was just this body at work every day who’s getting everything done but getting nothing done that matters.
I signed up for the Rapid Implementation Workshop because I knew it was the boost I needed. At the Workshop, I sent e-mails to request quarterly business reviews with my customers. Three emails in 10 minutes led to three QBRs AND $7,100 in new MRR! I also learned some important lessons. Follow up with your customers or you’ll miss opportunities. Timing really is everything. And don’t let fear hold you back.
Beyond sending out the e-mails and conducting numerous QBRs, my team and I have been working tirelessly to implement marketing initiatives and complete Robin’s checklist. Even while splitting my time a hundred different ways, I still managed to increase my revenue more in ONE MONTH than I have ever done in 12 YEARS of business!”
“Thanks To Robin, We Are Now A True MSP!”
“I started Fusion Factor in 2005 with the mission to help small and medium-sized businesses get a real return on their technology investments, confident that my IT business was destined for greatness. When the phones didn’t ring, I turned to peer conferences and ended up at the Technology Marketing Toolkit Booth. Robin was the lone salesperson, and without even selling me on marketing, I left that day with a Toolkit.
Turns out, I also needed the motivation, action and accountability to finally start implementing. It came in the form of attending both Robin’s IT Sales and Marketing Bootcamp and Rapid Implementation Workshop in 2018.
Our participation in the Rapid Implementation Workshop helped us to better analyze our business needs and requirements. We started with Robin’s 9-Word E-mail which resulted in two closed deals worth $100,000 in project revenue and $24,000 in increased MRR! With that encouragement, we implemented the Aspirin campaign. This single direct mail campaign brought us 15 leads, 10 appointments and $120,000 in new business.
Thanks to Robin, we have a great platform to enhance our marketing ability, strategy and implementation process. We’ve added 20 employees, gone from virtually zero MRR to $61,000 and have transitioned to a true MSP!”
“A Leap Of Faith Across The Pond Is Making Me The Marketing Expert I Always Wanted To Be”
By applying the principles and actions mapped out in this program, I was able to build momentum. Slowly, I moved from a paralyzed state into a focused state where I ultimately achieved far more than I thought was possible.
One simple campaign brought us over 30 qualified testimonials of very happy customers and a competitive advantage for us to win new business. I have conducted QBRs with ease and moved 90% of our clients to our new Cyber Security Plan, 25 clients to our Comprehensive Plan (increasing turnover by £750 per month) and five clients to our Hybrid Model (increasing turnover by £9,205 per month).
Thanks to Robin and the Rapid Implementation Workshop, I am now laser-focused on marketing, sales and customer acquisition. Small shifts in my thinking have helped me stay 10 steps ahead of my competition and are making me the marketing expert I always wanted to be.”
“We Increased Our Revenue By $153,103 In Under 90 Days!”
“I am a tech at heart and have been since I started working in the IT field in 1979. I used my experience to go out on my own in 2005, but after 12 years in business, growth stalled. I knew I could get it back on track, but I needed help to make that happen. Enter the Toolkit and Rapid Implementation Workshop.
I dove right in and sent out 12 e-mail requests for QBRs during the workshop. From those, we booked six appointments. During those six account reviews alone, we increased billing by $5,193 per month – $62,316 a year – plus $500 in new projects. I followed up after those reviews with a request for referrals, which led to two referrals and nearly $25,000 in MRR.
Robin’s training has really opened my eyes to what is possible and all that I’d been missing in my business. I got the energy boost I needed, my team is providing amazing support and we now have a precise growth goal and, more importantly, the tools and accountability to get there.”
“From Skeptic To 85% Growth In Sales In Under A Year”
“A crisp dollar bill in the mail led me to open the Toolkit I’d had sitting on my shelf for five years. Initially, I wanted nothing to do with this program and was confident the contents would not resonate with our clients. Fortunately, my analytical side urged me to dig deeper and my research turned up hundreds of stunning testimonials from other MSPs. Before I knew it, this skeptic was signed up for the Rapid Implementation Workshop.
The first campaign I sent after the Workshop brought a response within five minutes that led to $15,000 in one-time sales plus $780 in MRR. My second campaign brought a long-time break-fix client into our top-tier Gold Managed Services Plan. Two more clients soon followed, increasing our MRR by $1,246.
After only five months, we have already increased our MRR by 27% and sales by 85% compared to this time last year. With each new success, my mindset shifts. Big, positive changes have happened in my company and I’m grateful to Robin, my Accountability Groups and my staff for making it possible.”
“We Increased Our MRR By $35,772 And Closed Another $26,192 In Projects”
“When we started our company 6 years ago, we knew we needed marketing help, but weren’t quite sold on Robin’s approach. Eventually, we realized that sending a few e-mails, getting referrals and posting on Facebook weren’t going to get us where we wanted to be. We decided to attend a few of Robin’s trainings and finally made the commitment to REAL marketing by going all in and becoming Accelerators Members.
Since becoming members and attending the Rapid Implementation Workshop, we have consistently implemented marketing, conduct regular QBRs and continually look for cross-sell opportunities. As a result, we have increased our MMR by $35,772, up 15%, and in the last six months we have closed $26,192 in projects.
Our customers now see us as a valued partner. Needless to say, we are excited in the growth of what we affectionately refer as our baby. Our frustration level has gone from “when is it going to happen” to “how do we get it all the work done.” Sometimes it feels like we are drinking out of a firehose, but with support from our accountability group and all the promise these campaigns bring, we will keep moving forward with anticipation for the good things ahead.”
“We Added $802,221 In New Revenue In Just 3 Months!”
“For the last 22 years, we’ve been successful selling IBM solutions and working with break-fix clients. With the advent of virtualization and cloud hosted applications and systems, we quickly realized hardware and maintenance sales/margins were declining and we would need a new way to do business. We never did much in the way of marketing, instead relying on “word of mouth” referrals and Market Development Funds with IBM and Cisco to drive any new client acquisition. We never had a consistent marketing approach, a targeted list or tracked ROI.
We were frustrated and knew this had to change so a few members of our leadership team attended Robin’s Cyber Security Roadshow event. At that event, they were able to get a few minutes to discuss our struggles with Robin. Immediately, as a result of that conversation, we changed from a single managed services plan to having several MSP package options for our customers. That Roadshow set off a monumental turn of events for us. We immediately signed up for Accelerators Club, Infusionsoft, partnered with ID Agent and Carvir and changed our MSP packaging.
We attended the Rapid Implementation Workshop with Robin and her team. While in Nashville we discussed campaigns, sales process, telemarketing, goals, tracking ROI, target market, USP, scrubbing lists and, most importantly, mindset. Our team immediately dove into Robin’s 30-Day Implementation Checklist right from the start. I wanted to follow a marketing plan, and the group accountability calls and coaching helped me develop that plan and to stay with it. As a side note, I can honestly say that without the Rapid Implementation Workshop, weekly group accountability calls and coaching from Robin’s team, I would have strayed from the program and wouldn’t be anywhere closer to where I am now. The 90-day rapid implementation training gave me an opportunity to try several different campaigns and strategies in an environment where I could get good feedback and support on a regular basis.
In addition to going back and selling our new managed services plans to existing clients, we’ve had the opportunity the last few months to run and execute on numerous marketing campaigns. In the last 90 days by implementing Robin’s methodology and advice, we have transformed our business and added $24,026.08 in new Monthly Recurring Revenue and another $208,808.87 in new sales. We also reworked four existing MSP contracts totaling $25,425.00 in Monthly Recurring Revenue. That totals $802,221.83 in revenue for the year on a $12,397.00 investment.
Prior to the Toolkit, our marketing efforts at Burk I.T. were disjointed and often one-off shots in the dark. The best tool that I’ve received so far from Robin is a true marketing methodology for our MSP that works. We have done EVERYTHING by the book, followed and implemented the checklists, watched the videos and done the work. We BELIEVE in this program and are 100% committed. It’s been amazing to see all the hard work come full circle and to see results from every feature implemented! Robin and her team have truly made our business Rewarding, Easy, Attractive and Lucrative!”
“I Finally Got Out Of Overwhelm And Have Locked In Over $200,000 In New Revenue”
“Going to the Rapid Implementation Workshop really helped me understand how to start with simple tasks, break things down into small pieces that are manageable and totally reduced the feeling of being overwhelmed. I’ve gone from spending a few hours here and there on marketing activities in a relatively unstructured manner, to almost half my day, every day. I’m delegating a lot more work to my support team, and know that my time is being spent a lot more effectively. I’m thrilled to report we’ve added an average of $5,700 in new MRR and $205,228 in confirmed revenue – plus the potential for an additional $840,000 Wi-Fi deployment revenue. After 3 months, I’m struggling to think where I would be, and what my focus would be on if I hadn’t joined this program.”
“After 12 Long Years Of Frustration And Failures, We Are Now On The Right Track With The Right Mindset And The Growth We Had Always Hoped To Achieve”
“We had been in business for 12 years, 12 long years of ups and downs, frustration, disappointment, failures, and a few small successes, but no amazing wins. Prior to Robin Robins, Technology Marketing Toolkit, and Rapid Implementation Workshop, we didn’t really know what marketing was. I am an engineer by trade with more than 20 years in the industry and limited our marketing to branding with shirts, vehicle wraps, and business cards. We lived on referrals but never made an effort to truly market our business.
Today we have a great website, email marketing system, letter campaigns, newsletters, Shock ‘n Awe Boxes, and we answer the phones live! This has given our business a new breath of life, legitimacy, and presence in the business community.
Even with all of the great marketing in place that has produce amazing results, the single biggest contributor to our growth is our mindset. Our mindset has changed from that of getting by and struggling daily to truly pursing and having the confidence to take our business to the next level. TMT and RIW helped change our mindset by showing us what was possible, this gave us confidence to take bigger risks and to try new things.”
“My Confidence In Myself Has Never Been So High”
“I am grateful not only for the new business generated, but for the new perception I have on my business. I am pumped to go through the marketing campaigns and cannot wait to see what lies ahead. It has been so nice to exchange ideas and weekly “wins” amongst our group. My confidence in myself has never been so high and I credit Robin and the Accelerators Club for that drive. I feel for the last 6 months we’ve cleared the landscape, poured the foundation and put up the walls for my business. I can’t wait to fill it with new business and continue the cross‐selling process to our existing clients.”
“Why Didn’t We Do This Earlier?”
“As a firm that has been in business for 25 years, we thought we were doing marketing right. When we sat down and reviewed the self-assessment prior to the Rapid Implementation Workshop, we were surprised at how low we actually scored ourselves. This was incentive enough to sit back and review what we were and were not doing.
Since returning in August we have cleaned up our list to ensure our marketing is reaching the proper audience. Immediately after my return from the Rapid Implementation Workshop, we started to implement monthly newsletters and postcard marketing. We made significant changes to our website as well, including adding our locations to the header of the site. Why didn’t we do this before? This was a no-brainer, but until the workshop, we had never given that much thought.Overall, there are some very good marketing campaigns with the Toolkit that help us obtain more leads and consultations. However, I still go back to the statement from Robin that has helped us the most, “Don’t be the squirrel”. Had I not attend the Rapid Implementation Workshop, watched the videos and interacted with the weekly calls I believe our self-assessment score would remain low. Today I can be confident in the fact that we have improved our own self-assessment score and have generated new opportunities to our business.”
“The Motivation And Energy We Continue To Gain From The Team As Well As The Tactics For Goal Setting Has Helped Us Grow Not Only As A Company, But Also As Individuals”
“For 8+ years, Kincaid Network Solution has received marketing material from Robin Robins, and it all started with Robin’s free MSP Blueprint. We immediately recognized the genius of Robin’s blueprint and had the best of intentions of implementing it. Like so many other owners we got distracted from this mission with technical and business issues and put the marketing on the shelf. Over the years, Robin successfully decorated our office with her marketing material and it was a constant reminder of the task that we would eventually make the time for – to build and execute a successful marketing plan with the help of Robin Robins.
Ultimately, we signed up for the Rapid Implementation Workshop. The workshop gave us the kick we needed to hit the ground running with a plan of action and determined minds to not allow ourselves to be overwhelmed.
We are ecstatic with our decision to join the Robin Robin’s team. The motivation and energy we continue to gain from the team as well as the tactics for goal setting has helped us grow not only as a company, but also as individuals. We have found ourselves working harder than ever and are so excited to see where this journey brings our company. The community we gained with our Rapid Implementation Workshop, the individuals we met at Robin’s shows, and most of all, the Accountability Group that is part of the Producers club, have all left a lasting impression on us. We look forward to seeing what’s next on our Robin Robin’s journey!”
“The Rapid Implementation Workshop Breathed New Life Into Our Business”
“The bottom line is, the TMT program and the Robin Robins team have improved our overall approach to business. Not only through the fantastic campaigns, strategies, calls and webinars that Robin provides, but also through the connections that we’ve made at the Boot Camp and Rapid Implementation Workshop. This experience has caused many positive changes in our organization and it will continue as we dive into more campaigns to grow our MRR. Jill and I now know Robin to be an amazing sales and marketing guru and she has much to teach this aged and jaded marketing geek. Thank you, Robin, for breathing new life into Intelli-Flex”
“We Closed Our Biggest Sale Ever ($100,000+), 6 Managed Services Deals, $36,798 In New MRR And $95,465 In Projects From The Rapid Implementation Workshop”
“Robin should describe herself as an ATM for IT services companies because of her ability to help companies like us make money! Time after time you read testimonials of how following her advice and buying into the Technology Marketing Toolkit process will produce results. OnPar Technologies bought in, we implemented the process and now the money is just showing up! Prior to working with Robin, we were spending large amounts of money on marketing, but the results were non-existent. The Google Ads, the telemarketing for hire and the other programs we tried just didn’t work. I couldn’t help but notice all of our partners like Datto, Microsoft, etc. promoting Robin Robins’ marketing webinars; she was everywhere and was working with these big name companies in the IT Industry, so I could no longer ignore that she must have something to offer. Long story short, we signed up for her Toolkit plus Rapid Implementation Workshop.
I’m convinced we began our experience with Technology Marketing Toolkit like many other IT organizations, drinking from a firehose and trying to capture as much information as we could before our head exploded. Yes, that is how much information Robin and her team throw at you but they are very helpful along the way! We accomplished a lot at the workshop and the consulting including ‘Robinizing’ our website, implementing free reports for lead generation, defining our USP, implementing a referral program, a blog drip campaign, direct mail, e-mail campaigns and various pieces of collateral (like our testimonial book and why prospects should outsource their IT support to us) that definitely help build our credibility, foster trust and help close sales. Now our website is generating leads, and in just 90 days we’ve closed six new managed services deals worth $36,798 per month in new MRR and $95,465 in project work. Robin has helped us with our marketing but the material she provided also helped OnPar Technologies become more refined with our sales process. Our biggest win to date was a 1,400 seat deal for Office 365, which includes over $6,000 per month in recurring revenue plus a $33,400 project for implementation. Like I said, Robin Robin$ has money in her name!”
“We Closed A $440,000 Contract AND Produced 17 NEW Leads In Just A Few Months!”
“Five years ago, I began massive efforts to transform our Brazilian-based IT company, AtuanTI, from a 100% IT products company to a services company. But despite some initial successful contracts to get our efforts going, I constantly worried about the business, as much of our success was attributed to intuition, gut feel and my past business experiences. I was recreating the wheel from the ground up and had no framework to do so. That’s a scary place to put yourself in! My husband kept pushing me to listen to the “redheaded lady in America,” but I kept putting it off until I couldn’t stand to struggle anymore. That’s when we bought the Toolkit and immediately signed up for the Rapid Implementation Workshop.
Robin taught us so much at the workshop, everything from the RIGHT way to do campaigns, to defining your target marketing, measuring campaign performance, setting up KPIs and many other things that are finally getting us the results I have wanted for so long. After we left and implemented what we learned (and in less than three months), we closed a brandnew MRR deal worth $440,000 over the life of the contract AND produced 17 NEW leads! The way that we run our business and do marketing has drastically changed since the workshop. Thank you, Robin and team! You’ve made our life richer in many ways.”
“For The First Time Ever, I Am Getting Leads That CONVERT To MRR Clients From My Website”
“I have enjoyed so many successes from strategies that I have employed since attending the workshop. For the first time ever, I have received leads from my website, which resulted in two appointments and one contract that led to the sale of an MRR contract worth $36,000 and a $5,000 project! From my newly formed list and CRM implementation, I have put in place a vehicle that has enabled me to reach several hundred new and existing customers who I not been able to effectively reach over the past decade. The key is to stick to the plan, keep working the oil wells and prepare for what persistence with appropriate execution will produce.”
“In Just 3 Months, We Closed $732,892 In NEW Business!”
“We started with Robin so many years ago, and I thought I was putting in the work needed to succeed, but last year’s Boot Camp finally brought it into focus for me. From that point forward, instead of quitting when I hit some roadblocks, I recommitted myself that it was my time to make things work.
But going to the Rapid Implementation Workshop was just what I needed to nail down things like our USP, our niche market and other marketing fundamentals, and it was the kick in the butt that got us DOING the marketing. Since the workshop, we have completed 15 campaigns and marketing initiatives, produced 22 leads and won three new MRR agreements totaling $660,892 over three years, $27,000 in off-site added to existing clients and new projects totaling $45,000, with many more to come.
The lesson learned from all of this? It takes massive, simultaneous action to generate the results we need in business. I’m making things happen now and I’m never going to quit on marketing again!”
“One, EASY Campaign We Did At The Rapid Implementation Workshop Instantly Gave Us Two Leads”
“The Rapid Implementation Workshop has taken our company away from the “swinging in the dark” method of random marketing campaigns to having a written down, tracked and dated strategy. Two, EASY campaigns that we implemented AT the workshop quickly generated two, new leads and five, awesome testimonials from happy clients we already had.”
“The Workshop Has Far Exceeded In Value For The Price I Paid For It”
“Not unlike many MSP’s, I bought the Technology Marketing Toolkit and had it sitting around for a while before we really got busy. We had picked the Toolkit up a time or two and tried a campaign once or twice. Most of the time, we took Robin’s examples and broke them because we thought the same thing everyone else does – “we can’t send that out to our clients because it doesn’t sound like us, or is too cheesy or whatever.” Looking back, I should’ve followed the processes and the campaigns (as written) in the Toolkit.
So after a failed five years, I invested the money into the Rapid Implementation Workshop and went to see Robin and the gang. I was 100% committed to getting my money’s worth out of every minute of the workshop. No more excuses!
After returning from the workshop with my fresh perspective and clarity of vision, I told my team that now, “we’re doing things the Robin Robins way and we’re going to do 100% of it.” In just 90 days of doing the marketing, we’ve closed $43,500 in labor and hardware work and $1,125 in new MRR!
For the first time since we opened our doors, we now have a marketing plan that is an actual living, breathing, written down document. We know who we’re marketing to, we know when and what we’re sending out and I know how much money to budget for it. Instead of sitting around waiting for the phone to ring, I’m now convinced that we’re getting all the right pieces and parts in place to start bringing in new business in with some regularity. I couldn’t be happier with the progress we made!”
“The Marketing We Did From The Rapid Implementation Workshop Generated $10,000 In MRR And $25,500 In Project Work”
“Even though I’ve owned the Toolkit for a few years and have consistently continued to do Robin’s webinars, trainings and in-person meetings, I still felt like I needed help to get my act together and be more efficient with my marketing.
I learned about the Rapid Implementation Workshops Robin was putting on, and the motivation was there to attend and do the work because I knew that I’d have direct access to people who would be dedicated to help me. Just getting the help and guidance to get our physical Shock and Awe box together helped me to close a new managed service deal worth $10,000. And one single campaign we implemented closed $25,500 in project work without us ever meeting in person; the marketing we did sold them, and the opportunity was closed over the phone!
Building out the processes has been the toughest and most rewarding part of working with the team. We are now on track to do $3 million in sales this year, and the Implementation Group had made all the difference.”
“I Doubled My Monthly Recurring Revenue In Just 3 Months After The Rapid Implementation Workshop”
“With only five customers and generating only $2,000 in MRR, I originally felt that I wasn’t making the kind of money to afford the pricetag of the Rapid Implementation Workshop. However, I spent it anyway because I saw it as a worthy investment.
On just the first day of the workshop, we sent out QBR emails, which led to meetings and instant NEW monthly recurring revenue. Throughout the last 90 days of the accountability calls, I’ve had multiple cross-sell opportunities come up with my current clients as as result of the campaigns I did and have been able to expand those same five customers to DOUBLE my monthly recurring revenue!
The last 90 days of weekly coaching have been three months of non-stop growth for me. I’ve been shown how to have a better sales and marketing mindset, which I felt was definitely missing before. I’ve started running different advertising and marketing campaigns and keep working to find what’s the best mix of marketing I’ll actually do, marketing I can afford and marketing that’s generating the results I want. Obtaining that mindset by itself is an accomplishment for me, and I now have a new way of looking at how I do business.”
“The Workshop Brought In Over $1 Million In Revenue That Got Me Past The State Of Overwhelm”
“Before the Rapid Implementation Workshop, I was completely overwhelmed. There were so many things that I had glossed-over or had just done half-assed the last time I went through the Toolkit that I was adamant about doing right this time. I am proud to say that I stuck with it and knocked it out of the ballpark this time! From the campaigns I implemented as being part of the workshop and the coaching, Cyber Brigade will see $1,073,543 in new revenue!”
“We Paid Someone to Kick Us in The Butt, And It’s One of The Best Things We Ever Did”
“We had joined up with Robin over five years ago, and the ingredients for a successful marketing program were all there, but for the next FIVE YEARS we failed to implement any of the marketing strategies. It wasn’t until we attended the Rapid Implementation Workshop that we finally started getting things done.
I would like to think that we aren’t stupid or lazy, but we clearly needed an accountability group and some coaching from the geniuses in Robin’s team. The accountability group has kept us moving forward and the coaching we have received from Robin’s team has been invaluable. Now that we have our foundations in place, and the momentum to keep moving forward, we are eager to see what we can accomplish next!”
“The Workshop Will Help Us To Gain Profits That We Haven’t Been Able To Achieve In The Past 20 Years Of Doing Business”
“When we went to Nashville for the Rapid Implementation Workshop, myIT.com had ZERO marketing systems in place, and we were only adding 1-3 new clients a year. We knew that our policies and procedures were great, so why not market them?
We have gotten SO much marketing implemented both at the workshop itself and in the the 90-Day Accountability Group that followed the two-day workshop. The campaigns that we have done have generated $19,657 in new recurring revenue!
The Rapid Implementation Workshop gave myIT.com the foundation that will lead to solid growth in our MRR and help us to gain profits that we haven’t been able to achieve in the past 20 years of doing business!”
“The Results From The Rapid Implementation Workshop Are Both Staggering And Exciting!”
“Before the workshop, we were just not connecting with our current customers like we should. We were not listening to their needs and growth plans or appreciating them and asking for referrals. Now that we have focused our plan, consistently begun to create touchpoints with our customers and placed marketing as a necessary and prominent part of our work force, the results are both staggering and exciting!
The proof is in the pudding as we added $12,360 in NEW recurring revenue to our business and also landed $53,035 in new project work! I know that as long as we continue to move forward on this path, the opportunities are unlimited!”
“We Generated $32,000 in New MRR From The Marketing That The Workshop Accountability Calls Walked Us Through Doing”
“I had owned the Robin’s Managed Services Blueprint for a LONG time but I never really read it and certainly had never tried anything that was in it. I was content to only have barely sufficient inbound marketing that allowed growth, but it was SLOW. We were growing too sluggishly to reach our goals for revenue and profitability. The workshop and its associated conference calls were what it took for me to accept that my number one responsibility was to develop a consistent, controlled and sustained marketing capability. From the marketing that the accountability group program led us through, we generated $32,000 in NEW MRR and landed a $30,000 project!
The process of “rubbing shoulders” with Robin’s marketing folks who teach and direct the sessions is of great value. There are tons of “tidbits” that come through during the discussions. This can’t be underestimated.”
“We Had Campaigns Out The Door Before We Even Left The Workshop That Generated $48,310 In Revenue”
“Even prior to attending Robin’s Rapid Implementation workshop, we were committed to following her advice step-by-step. I had been “watching” Robin for several years before committing to her program but felt stalled and didn’t know where or how to start the marketing. We were ready to make a change and were prepared to alter the way we had been doing business for the last 17 years since sales had become stagnat, but I wasn’t sure how to get going.
DURING the two-day workshop, we actually did multiple campaigns that generated $48,310 in new revenue. And that was before we even left to return home! From the 90-day accountability and implementation time after the workshop, we have implemented a slew of marketing, including a referral program, monthly newsletter, Tech Tip postcards, the Sitting Duck campaign, Google AdWords, and more. From the marketing that we’ve done since the workshop and with Robin’s team guiding us and holding us accountable in the three months after, we have closed $92,528 in NEW revenue! We are taking the steps to change our organization from a technical service company to a sales company and now we have the foundation in place to generate REAL results from our marketing.”
“I Have Already Closed A Five-Year Deal Worth $72,600 From Just One Campaign Learned At The Workshop!”
“I purchased the Technology Marketing Toolkit years ago and, like many people, didn’t do much with it. I was overwhelmed by the amount of content available and didn’t quite know where to start. Then I learned about Robin’s Rapid Implementation Workshop and signed up immediately! While there, we learned how to set up a referral program and since then, have started including information about it in our newsletter. From just this one campaign, I have already received two leads for referrals and closed a five-year deal worth $72,600! The workshop and the accountability group was what I needed to finally get my marketing process together.”
“We Added $131,730 In Revenue After Attending Robin’s Rapid Implementation Workshop!”
“The Rapid Implementation Workshop has transformed our business! We saw INSTANT success by implementing a few simple strategies to market to our existing clients that led to an additional $131,730 in revenue! We are just now starting to scratch the surface to marketing to new leads post workshop, and the results are already stellar.
While the increase in revenue is the greatest win since attending this workshop, it also helped us grow as a company by taking a hard look at how we represent ourselves as a company to our clients and target markets. Working in the group setting with other MSPs has been extremely beneficial in sharing our common experiences, success and struggles and learning how we each do business. One of the biggest takeaways is that even the smallest of actions can yield big results and all you have to do is commit to doing those actions consistently and on a regular basis.”
“Robin Gave Me A Detailed Map Of How To Do Marketing That Works! I No Longer Have Lockup When I Consider The Road To Productive Marketing”
“I wanted to thank you for all of the time and expertise that you poured into us the last two days at the Rapid Implementation Workshop. It’s rare that we are exposed to truly exceptional material, and your vision and content are polished well-beyond any other I’ve seen. The analogy that I used this morning is this… Before this training, I knew that there was a North and that I should probably head that direction. Now I’ve been given a GPS, a birds-eye view of the route and turn-by-turn directions for the journey. So many of the fundamental ideas that you cover are so obvious once spoken but too far from my zones of genius to arrive at on my own. You’ve straightened out so much of the confusion that I had prior to this training, and I’m very grateful. I no longer have lockup when I consider the road to productive marketing. You and your team nailed it for me! KUDOS!”
“This Has Been Invaluable To My Company!”
“Since attending the Workshop about 2 months ago, I’ve been consistently marketing to a small group of qualified companies. I’ve already sold five deals for a total of $30,000 in new sales. The confidence I gained in Tennessee and the ongoing support and coaching has been invaluable to my company!”
“We Blew Our Goal From The Rapid Implementation Workshop Out Of The Water With $500K In New Revenue And Increased Our MRR By $14,000!”
“We’ve absolutely transformed our business from what we did and learned at the Rapid Implementation Workshop, including having a new website, rebranding, solidifying our USP and creating new marketing plans. We made a goal at the workshop to increase topline revenue for the next quarter by $300K, and we blew it out of the water by getting $500K and increased our MRR by $14K! More importantly, the groundswell internally has been big. I’ve been able to move into total hands-off on day-to-day operations and I am very excited about the path of my business. We have a big three months ahead of us and now I’m already trying to figure out how to get another $300K in revenue!”
“I Got 22 Appointments Just From ONE Email Robin Gave Us That We Sent Out At The Workshop”
“What a great workshop! I am just coming out of the Rapid Implementation Workshop and am ready to get moving. The one email Robin asked us send out netted me 22 face-to-face meetings before I left the Franklin! Needless to say my next three weeks will be busy with these meetings.”
“What I Learned And Actually DID In The Workshop Generated $46,575 In New Revenue!”
“During the Rapid Implementation Workshop, Robin had us send out one of her quick email campaigns to our existing clients. I honestly expected none of them to respond as it had been a long time since I had even communicated with them. But a few days later, I got a text from one of my smaller clients asking if we could we meet on Monday. I ended up closing him on a $11,325 project, and on top of that, he wanted a five-year contract for a total MRR of $35,250!! Altogether, this “small” client was worth $46,575! Not bad for one tiny little email.
What Robin taught in the workshop changed the thinking in my head, and she was RIGHT ON. Before, I never would have even asked for this deal and I never would have changed my way of presenting the deal. She kept reinforcing things about sales and marketing over and over, and everything she taught really did the trick. I hope that she will really keep drilling in on these key things in her future workshops because they’re real gems!”
“Accountability Calls Were Invaluable”
“Prior to Robin, we relied solely on referrals; but referrals were thinning out and we wanted to ramp up faster – that’s why we came to the Rapid Implementation Workshop. I learned a LOT in those two days with Robin. She made us realize we were missing out on a lot of potential revenue with our existing clients and how we could implement QBRs and cross-sell campaigns effectively to drive revenue. She also supplied us with an excellent 12-month marketing plan and marketing planning spreadsheet that has been a great guide to follow monthly. In addition to the successes we achieved in the workshop, I found the ongoing accountability calls to be invaluable. Jeff, Rich and Robin’s coaching team are phenomenal mentors, and their marketing knowledge and quick response to my questions is amazing!”
“I Gained Clarity And Confidence To Start Marketing”
“Thank you to Team Robin for the Rapid Implementation Workshop and for pushing me to finally implement. Just in the past week, I’ve gotten four referrals and website leads. My confidence level has soared! You encouraged me to do the things I knew I needed to do but was procrastinating on. This workshop was priceless. I have not second guessed my decision for even a moment. No buyer’s remorse at all.”
“Robin’s Workshop Allowed Me To Jump-Start My Marketing Program”
“Attending the Rapid Implementation Workshop has helped me quickly implement the campaigns I already had in the Toolkit and has allowed me to jump-start my marketing program. Before attending, I was intimidated by the volume of material. I didn’t even know where to start. I reviewed some of the material and then put it on the shelf. I had every intention of picking it back up, but life got busy and I slipped back into the same old rat race. By getting away from the office, I was able to break that cycle, get clear direction, set goals and implement! Before lunch on the first day, I had already received three killer testimonials – something that had been on my ‘to-do’ list for months. We now have our 12-month marketing plan in place, we have lists built and we’ve consistently rolled out campaigns every single month since we attended.”
“More Accomplished In 30 Days Than In The Entire Previous Year”
“The Rapid Implementation Workshop has been extremely valuable for my company. One of the biggest benefits of attending this workshop in person at Robin Central was the ability to walk through the Level 1 marketing roadmap directly with Robin and her team. We had tried for over a year to figure things out on our own, but we always got stuck or lost, or had tons of questions. Having this intense, small-group training allowed me to work through those stumbling blocks.
This workshop and the ongoing accountability calls have given us a chance to get immediate help when we needed it. We got more accomplished in the 30 days after the workshop than in almost a year of our own trial and error. Since participating in the Rapid Implementation Workshop, we now have two new JV partners, a lunch-and-learn seminar with our chamber and we have closed three MRR deals. Instead of dragging our feet and trying to figure things out, we’re out there getting leads and closing deals.”
“One Idea From The Workshop Will Easily Put 6 Figures Into Our Pocket”
“The workshop was a true eye-opener and worth every minute and penny we invested. We’re not a typical managed services provider, but Robin really took the time to help clarify how to apply her marketing ideas to our specific business. Just one idea she gave us at the workshop will EASILY put six figures into our pockets. The two days we invested was truly the beginning of exponential growth for our company. With everything Robin’s given us, I know we’ll succeed.”
“I Finally Got Clarity On How To Implement A Solid Marketing Plan”
“I purchased the Toolkit a few years ago, but just wasn’t able to get myself to implement. At the Rapid Implementation Workshop, it came together for me and I finally understood exactly what to do to bring more and better quality clients. Since that event, I’ve implemented multiple marketing campaigns, which is far more than I’ve ever been able to get done in the past. We can do this!”
“Closed $9,790 In Recurring Revenue In Three Months”
“Even though I’m a self-starter, I always had reasons (okay, excuses) for why today wasn’t the time to market. I now realize that I never would have gotten my marketing off the ground without attending Robin’s workshop. Thanks to just a few of the campaigns I implemented at the workshop, we successfully closed $9,790 worth of new monthly recurring revenue in three months. The only downside is that I now wonder how much money I left behind by willfully ignoring Robin’s program for the past two years.”
“I Received Concrete Marketing Plans That Can Be Executed Even By A Small Company Like Mine”
“I quit a very good paying job and started the company with zero investment and very little cash to live on. I knew I needed to carefully spend my limited marketing budget. At the Rapid Implementation Workshop, I received concrete marketing plans that can be executed even by a small company like mine. Robin Robins taught me that I can develop a roadmap for marketing, and I now understand that I just need to implement SOMETHING. I also learned that I should not be worried about failing. The most important thing I learned is that marketing is not an independent function of my company. It is the strategy for running the company.”
“Thank You For The Helpful 2-Day Program!”
“Thank you for the helpful 2-day program. A lot of light bulbs went off throughout your presentation. We’re on track for defining our target market and are getting a grip on the steps you have outlined. Great job!”
